Closeup scores higher — but neither is Indian-owned
Closeup scores 44/100 vs Sensodyne at 13/100 on ownership.
44
Closeup
13
Sensodyne
Brand Comparison
Sensodyne vs Closeup
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Foreign-owned profile
Sensodyne
India ownership score: 13/100
Foreign-owned profile
Closeup
India ownership score: 44/100
Comparison Fit
These brands map as direct alternatives within Oral Care.
Profile match: segment:oral care
Ownership Insight
Sensodyne is owned by GSK India, headquartered in United Kingdom. Closeup is owned by Hindustan Unilever, headquartered in United Kingdom.
Score Breakdown
Equity ownership
Sensodyne: 0%
Closeup: 38.1%
Manufacturing presence
Sensodyne: 40%
Closeup: 90%
Revenue retention
Sensodyne: 30%
Closeup: 88%
Strategic control
Sensodyne: 0%
Closeup: 0%
Side-by-side Details
| Feature | Sensodyne | Closeup |
|---|---|---|
| Country of origin | United Kingdom | India |
| Headquarters | London | Mumbai, India |
| Founded | 1961 | Unavailable |
| Parent company | GSK India | Hindustan Unilever |
| Parent company country | United Kingdom | United Kingdom |
| Manufacturing in India | 40% | 90% |
| Revenue retained in India | 30% | 88% |
| Ownership type | Foreign Multinational | Indian listed company with foreign promoter control |
| Strategic control | United Kingdom | United Kingdom |
More comparisons in Oral Care
Frequently Asked Questions
Which is more Indian — Sensodyne or Closeup?
Closeup is more Indian with a score of 44/100 vs Sensodyne's 13/100.
Is Sensodyne Indian-owned?
Sensodyne is foreign-controlled with an Indian ownership score of 13/100, owned by GSK India (United Kingdom).
Is Closeup Indian-owned?
Closeup is foreign-controlled with an Indian ownership score of 44/100, owned by Hindustan Unilever (United Kingdom).
Who owns Sensodyne?
Sensodyne is owned by GSK India (United Kingdom).
Who owns Closeup?
Closeup is owned by Hindustan Unilever (United Kingdom).