Intelligence Hub
India's brand ownership intelligence layer
One neutral data platform tracking who controls the brands in India's consumer economy. Built for consumers, researchers, businesses, and policy makers.
Brands tracked
851
Indian-controlled
61%
Foreign-controlled
39%
Products mapped
5,266
Four audiences. One platform.
Tailored intelligence for every use case
Whether you're a shopper, journalist, startup founder, or ministry official — the data is the same. The lens is yours.
Personal spending intelligence
Consumers
Understand who owns the brands you buy every day. Scan bills, build Indian shopping lists, and track your household spending impact.
Data intelligence platform
Researchers & Journalists
Access structured ownership data, historical context, and sector-level analysis. Source-linked, methodology-transparent, and API-ready.
Market intelligence layer
Companies & Entrepreneurs
Identify market gaps, map competitive landscapes, and find segments where Indian brands are under-represented or absent.
Economic sovereignty analytics
Policy Makers
Macro-level foreign control exposure across sectors. Understand where Indian brand sovereignty is strong, weak, or at risk.
Intelligence tools
Nine ways to access the data
Tools marked AI are powered by Gemini / Claude / GPT-4o — on top of deterministic ownership data, never replacing it. Full AI access requires a Pro subscription.
Bill Analyzer
AIOCR + ownership classification for any shopping receipt — with AI-generated insight narrative (Pro)
AI Shopping Copilot
AIAsk natural-language questions like "best Indian shampoo" — AI ranks Indian alternatives by ownership score
Switch Score
0–100 algorithmic score ranking how easy it is to switch — weighted by ownership quality, price match, and category overlap
EVC Score
Economic Value / Procurement Score — algorithmic 0–100 score across 5 dimensions: profit retention, employment, R&D location, royalty outflows, supply-chain sourcing (Pro)
Brand Comparison
Side-by-side ownership intelligence with smart product-family matching — surfaces only truly comparable brands (Pro)
Ownership Changes Log
Append-only public log of every parent change, score update, and classification flip
Ownership API
Structured data access for research and enterprise use
Category Explorer
Browse brand ownership by sector, category, and segment — with Switch Score filtering (Pro)
Country Map
Foreign control distribution by country of ultimate ownership
Source-linked data
Every brand profile traces to documented corporate filings, MCA records, and publicly verifiable disclosures.
Consistent classification
One ownership scoring framework applied uniformly across all brands, segments, and categories.
Transparent methodology
Assumptions, model boundaries, and scoring logic are published and auditable by any researcher.
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Choose your intelligence lens
The same underlying data. Presented the way each audience needs it.