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Switch To India
Brand Intelligence
Switch To India
Switch To India Supporter

Back India for under ₹3 a week.

₹10,000

Avg household grocery spend / month

₹400–600

Redirected to Indian-owned brands by switching 4–5 / month

₹149

Supporter — one payment, a full year

Switching just a few foreign-owned brands to Indian-owned alternatives redirects hundreds of rupees a month from foreign profit pools into the domestic economy — spend you were making anyway, now backing India, plus the full ownership-intelligence toolkit.

Supporter

₹149/year

One payment · no auto-renewal

Backs the mission

Indian

ownership intelligence

No auto-renewal — ever7-day refund on first purchaseRazorpay · UPI · cards

Free plan

₹0forever

Everything you need to start checking brands, understanding what you buy, and exploring Indian alternatives. No credit card required.

  • Check any brand's ownership status
  • Indian vs. foreign classification
  • Basic Indian alternatives (unranked)
  • Unlimited bill scans (basic ownership split)
  • 3 AI Copilot queries per day
  • Switch difficulty label (Easy / Moderate / Hard)
  • No credit card required
No account? You can browse brand pages and see basic ownership classification without signing up — sign in to unlock the bill analyzer and AI Copilot.
Start for free
Recommended

Supporter membership

₹149/year

One payment for the year · no auto-renewal · no GST

The full intelligence stack — unlimited analyses, AI Bill Insight, AI Copilot, Switch Score, EVC Score, Comparison Intelligence, spend history, and 3 active device sessions.

  • Everything in Free
  • Unlimited bill analyses
  • AI Bill Insight — headline, narrative & best-switch actionAI
  • Switch Score — full 0–100 with ranked reasons
  • Economic Value / Procurement Score (EVC)
  • Unlimited AI Shopping Copilot + list creationAI
  • Comparison Intelligence — smart brand-family matching
  • Spend history — India % month by month
  • 3 active device sessions — mobile, tablet & desktop
  • Bill history — 60 saved sessions
  • Monthly India spend scorecard
  • Shareable result cards & image export
  • Full ownership chain to ultimate parent

You'll be asked to sign in once before checkout.

Supporter AI layer

The Supporter intelligence stack.

The underlying ownership data is deterministic — every brand has a source-linked score. Supporter adds two LLM-powered AI features (Bill Insight, Copilot) and three algorithmic scoring tools (Switch Score, EVC Score, Comparison Intelligence) on top of that data.

AI Bill Insight

After every bill scan, AI generates a punchy headline, 2-sentence pattern explanation, and a single best-switch recommendation — using real ₹ figures from your scan.

Switch Score

Algorithmic

A 0–100 algorithmic score ranking every Indian alternative by ownership quality, price-segment match, category overlap, and availability. Weighted formula — not LLM-generated.

Economic Value Score (EVC)

Algorithmic

Goes beyond who owns the brand. Scores 5 dimensions: profit retention in India, India employment, R&D and IP location, royalty outflows, and local supply-chain sourcing. EVC data is researched progressively per brand.

AI Shopping Copilot

AI

Answers natural-language shopping questions. "Best Indian shampoo", "Indian alternative to Colgate" — the Copilot calls an LLM, ranks Indian options by ownership score, and explains why.

Comparison Intelligence

Algorithmic

When comparing brands side-by-side, keyword and segment rules infer which products are truly comparable (same sub-category, same price band) and surface only meaningful matchups.

Full intelligence stack, one plan.

2 LLM-powered AI features + 3 algorithmic scoring tools (Switch Score, EVC, Comparison), plus unlimited bill analyses, spend history, 3 device sessions, and the full ownership chain. Starting at ₹149/year.

Switch Score

Ranked alternatives — easiest switch first

AI Copilot

Natural-language shopping answers

Month-by-month

India spend scorecard

EVC Score

How much of your spend stays in India

Free is great for looking up brands. Supporter is for people who want to actually change their shopping habits — and see exactly what that change is worth.

Locked spend history

Switch 4 brands a month and see how much of your spend you've moved to Indian-owned brands.

Unlock your spend history.

Full feature comparison

What you get at every level — from browsing without an account to the full Supporter stack.

Feature
Guest
No account
Free
₹0 / month
SupporterAI
₹149 / yr
Brand ownership lookupBasic
Indian vs. foreign classification
Indian alternatives3 shown, unrankedAll shown, basic listRanked by Switch Score
Switch Score (how easy to switch)Difficulty label onlyFull score + reasons
Economic Value / Procurement Score (EVC)
Bill scan (ownership split)
Full AI bill insight — narrative, switch recs, spend breakdownAI
Bill analysis history60 sessions
Monthly India spend scorecard
Spend history & India-score trend
AI Shopping CopilotAI5 queries / dayUnlimited
AI list creation (Copilot → Pre-shopping)AI
Comparison Intelligence (brand-family matching)
Profile: state, diet & budget personalisation
Pre-shopping list builderBuild listsSave, export & share
Shareable result cards & image export
Full ownership chain breakdown
Category & segment intelligence
Deep side-by-side brand comparison
Active device sessions113 (family use)

Rows marked AI call Gemini / Claude / GPT-4o and are LLM-powered. Switch Score and Comparison Intelligence are deterministic scoring algorithms — not LLM-based. All features operate on top of source-linked ownership data.

What happens when you upgrade

The first 30 minutes — and the first 30 days.

Minute 1

Supporter unlocks instantly

Unlimited bill analyses, AI Bill Insight, and Switch Score breakdowns activate the moment payment confirms.

Day 1

AI Copilot unlocked

Unlimited Copilot queries from day one, plus AI list creation from the Copilot and shareable result cards.

Day 7

Insight pulse

Your India spend ratio takes shape as you analyse more bills, and Copilot surfaces new Indian alternatives across the segments you buy from.

Day 30

Switch report

Monthly snapshot of how your ownership split changed — concrete proof of how much more value is staying in India.

For Indian Brands

Reach consumers the moment they choose to switch.

Switch To India is where high-intent buyers look for Indian alternatives — and now where the AI Copilot recommends them. Get your brand featured as a verified alternative, inside Bill Analyzer results, on category pages, and in AI Copilot answers. Founding-advertiser pricing from ₹1,999 / month — free trial, cancel anytime.

See advertising options

Enterprise

Need team access or API integration?

The Enterprise Workspace gives organisations shared API keys, watchlists, usage metering, and custom rate limits. Built for research institutions, corporates, and government bodies.

Enterprise workspace Contact us

Frequently asked questions

🇮🇳

Every rupee you redirect to India matters.

Start free, no credit card. When you're ready for AI Bill Insight, Switch Score, spend history, and unlimited everything — Supporter is a flat ₹149/year, one payment, no auto-renewal, no GST charged.

Scan your first bill — free

7-day refund on first purchase · no auto-renewal · Razorpay-secured