Decision-stage intent
Users on Switch To India are mid-decision — comparing, analyzing bills, building shopping lists. Not browsing. Your placement reaches a buyer about to choose.
High-intent ad surface for brands
Reach shoppers at the exact momentthey're choosing between brands.
Switch To India users land on this site to decide — not to browse. Place your brand inside that decision. Sponsored, clearly labeled, never silently re-ranked.
- Placements activate within 48 hours of approval
- Sponsored vs. data-driven labels never blur — protected by policy
- Cancel any time, transparent pricing, real performance reports
Live preview
Brand alternatives surface
When users browse foreign brand alternatives
SponsoredClearly labeled
Sponsored Indian alternative
Your brand here
Show as the verified Indian-controlled option in the same shelf segment, while users are actively comparing.
Reach & audience
Real platform numbers — request the full media kit for monthly reach
0
Brands verified
0%
Indian-controlled
0
Products mapped
0
Categories
Audience type
Decision-stage shoppers
Comparing brands, analyzing bills, building shopping lists.
Decision-makers
Researchers, journalists, business
The audience that writes about brands and builds new ones.
Active engagement
0 active watchers
Subscribed to ownership-change alerts on specific brands.
Why advertise here
Three things only this platform offers.
Verified ownership context
Your ad appears next to source-linked ownership data. The reader is already in trust mode, primed for a specific brand recommendation.
Premium audience composition
Beyond consumers: researchers, journalists, business teams, policy makers. The platform attracts decision-makers and influencers, not impulse traffic.
Advertising products
Four ways to reach your buyer.
Each product targets a distinct moment in the buyer's journey. Pick one, or stack them for full-funnel coverage. Click any card to jump to its detailed plans.
Featured Alternative Placement
Appear when users are actively comparing brands and evaluating alternatives.
Where it appears: Indian Alternatives section on competitor brand pages
3 tiers · ₹30,000–₹1,00,000/mo
Analyzer Visibility Placement
Appear inside analyzer results when users evaluate alternatives from real purchase data.
Where it appears: Bill Analyzer — triggered when a competitor brand appears in a user's bill
3 tiers · ₹50,000–₹1,25,000/mo
Enhanced Brand Profile
Add structured profile depth while users review ownership and alternatives.
Where it appears: Your brand page · Indian Alternatives sections · Bill Analyzer (Standard tier)
2 tiers · ₹12,000–₹20,000/mo
Category Spotlight
Position your brand prominently while users evaluate options within a category.
Where it appears: Category browse pages — visible to every user exploring that segment
2 tiers · ₹75,000–₹1,50,000/mo
Featured Alternative Placement
Appear when users are actively comparing brands and evaluating alternatives.
Where it appears
Indian Alternatives section on competitor brand pages
Ideal for
Brands challenging a well-known foreign competitor
Starter
₹30,000/ month
+ 18% GST · billed monthly · cancel anytime
- Listed as an Indian alternative on 1 competitor brand page
- Standard slot position (3rd–5th in alternatives list)
- Clearly labeled 'Sponsored' badge on every impression
- Clicks through to your brand page or website
- Monthly impressions & click report (email)
★ Most popular
Standard
₹60,000/ month
+ 18% GST · billed monthly · cancel anytime
- Everything in Starter
- Elevated slot — 1st or 2nd position in the alternatives list
- Up to 3 competitor brand pages simultaneously
- A/B test 2 copy variants
- Weekly performance summary email
- Priority booking within your category
High Visibility
₹1,00,000/ month
+ 18% GST · billed monthly · cancel anytime
- Everything in Standard
- Always-first slot across all booked competitor pages
- Up to 10 competitor brand pages simultaneously
- Full analytics dashboard — impressions, CTR, watchlist additions
- Dedicated account manager
- Monthly strategy & optimisation call
- Category exclusivity available on request
Limited to 2–3 brands per category. First-come, first-served.
Analyzer Visibility Placement
Appear inside analyzer results when users evaluate alternatives from real purchase data.
Where it appears
Bill Analyzer — triggered when a competitor brand appears in a user's bill
Ideal for
FMCG & daily-use brands replacing foreign household purchases
Standard
₹50,000/ month
+ 18% GST · billed monthly · cancel anytime
- Shown as a suggested swap inside Bill Analyzer results
- Triggered when your competitor brand appears in a scanned bill
- Standard slot in the suggestion panel
- 1 competitor brand trigger
- Monthly performance report (email)
★ Most popular
Priority
₹85,000/ month
+ 18% GST · billed monthly · cancel anytime
- Everything in Standard
- Above-organic slot — shown before unpaid suggestions
- Up to 5 competitor brand triggers simultaneously
- Weekly performance report
- A/B test 2 copy variants
Limited to 2–3 brands per category. First-come, first-served.
Dominant
₹1,25,000/ month
+ 18% GST · billed monthly · cancel anytime
- Everything in Priority
- Top slot across all Bill Analyzer suggestion panels
- Unlimited competitor triggers within your product category
- Full analytics dashboard
- Category exclusivity option
- Dedicated account manager
Limited to 2–3 brands per category. First-come, first-served.
Enhanced Brand Profile
Add structured profile depth while users review ownership and alternatives.
Where it appears
Your brand page · Indian Alternatives sections · Bill Analyzer (Standard tier)
Ideal for
Any Indian brand wanting a credibility-first, always-on presence
Basic
₹12,000/ month
+ 18% GST · billed monthly · cancel anytime
- Verified Indian Brand badge on your public brand page
- Brand story — up to 300 characters
- Official website link button
- Product showcase — up to 3 images with individual buy links
- Standard listing in Indian Alternatives sections
- Monthly profile views report (email)
★ Most popular
Standard
₹20,000/ month
+ 18% GST · billed monthly · cancel anytime
- Everything in Basic
- Extended brand story — up to 600 characters
- Custom tagline displayed under your brand name
- Product showcase — up to 8 images with buy links
- Featured top slot in Indian Alternatives on competitor pages
- Suggested swap shown inside Bill Analyzer results
- Impact metrics: employees in India, % raw materials sourced from India
- Certifications row — Make in India, BIS Certified, GI Tag, Agmark, etc.
- Campaign banner on category browse pages (1 active at a time)
- Full analytics: impressions, CTR, watchlist additions
- Priority support + monthly review call
Category Spotlight
Position your brand prominently while users evaluate options within a category.
Where it appears
Category browse pages — visible to every user exploring that segment
Ideal for
Category leaders wanting top-of-mind presence across a product segment
Category Placement
₹75,000/ month
+ 18% GST · billed monthly · cancel anytime
- Brand featured at the top of your product category page
- Visible to all users browsing that category
- Standard spotlight position
- Clicks to your brand page or a custom landing URL
- Monthly impressions report (email)
Limited to 2–3 brands per category. First-come, first-served.
★ Most popular
Exclusive Spotlight
₹1,50,000/ month
+ 18% GST · billed monthly · cancel anytime
- Everything in Category Placement
- Category exclusivity — no competing Indian brand in this slot
- Hero banner position above all organic listings
- Cross-linked from related segment & product-line pages
- Full analytics dashboard
- Dedicated account manager
Limited to 2–3 brands per category. First-come, first-served.
Compare products
All four products, side by side.
A full view so you can quickly match your goal to the right placement type.
| Attribute | Featured Alternative | Analyzer Visibility | Enhanced Profile | Category Spotlight |
|---|---|---|---|---|
| Best for | Competitor conquesting | Bill-scan switchers | Brand credibility | Category dominance |
| Where it appears | Brand comparison pages | Bill Analyzer results | Brand profile page | Category browse pages |
| Trigger moment | User views a competitor's page | Competitor found in scanned bill | User searches or browses your brand | User browses your product segment |
| Starting price | ₹30,000 / mo | ₹50,000 / mo | ₹12,000 / mo | ₹75,000 / mo |
| Top-slot available | ||||
| Always labeled 'Sponsored' | ||||
| Category exclusivity | High Visibility tier | Dominant tier | Excl. Spotlight tier | |
| Analytics dashboard | High Visibility tier | Dominant tier | Standard tier | Excl. Spotlight tier |
| Account manager | High Visibility tier | Dominant tier | Standard tier | Excl. Spotlight tier |
| No. of tiers | 3 (Starter → High Visibility) | 3 (Standard → Dominant) | 2 (Basic → Standard) | 2 (Placement → Exclusive) |
All prices exclude 18% GST. Billed monthly. Category exclusivity subject to availability.
Which product fits your goal?
Match your objective to the right placement.
Not sure where to start? Describe your goal below and we'll point you to the right product — and the recommended tier within it.
Your goal
“Convert users already looking at my competitor's brand”
Recommended
Featured Alternative Placement
Appears on competitor brand pages — the highest purchase-intent moment on the platform.
From ₹30,000/moStart here
Your goal
“Reach people actively switching away from a foreign brand in daily purchases”
Recommended
Analyzer Visibility Placement
Triggered when that competitor shows up in a user's real bill — confirmed switch intent.
From ₹50,000/moStart here
Your goal
“Build a verified, always-on brand presence — starting lean”
Recommended
Enhanced Brand Profile
Most affordable entry point. Credibility badge, product showcase, story — persistent on every visit to your brand page.
From ₹12,000/moStart here
Your goal
“Own an entire product category and reach every browser in that segment”
Recommended
Category Spotlight
Not a single competitor target — full segment ownership at the top of category browse pages.
From ₹75,000/moStart here
Not finding what you need? Talk to the partnerships team → We'll help you build a custom package across multiple placement types.
30-day rhythm
What 30 days of placement looks like
Day 1
Placement goes live
Within 48 hours of approval, your sponsored placement starts serving on the surfaces you booked.
Day 7
First weekly report
Email summary: impressions, surface-specific reach, engagement against benchmarks for your category.
Day 14
Optimisation loop
Based on engagement, we surface which copy variant or surface is performing — you adjust without contract changes.
Day 30
Performance review
Full month report: incremental reach, attributable list-adds, watchlist additions, and renewal recommendation.
For data partners & enterprise
Beyond placements — data & integrations
Institutional-grade ownership data and custom analytics workspaces, priced by scope.
Ownership Data API
Access structured ownership and classification data for integration into external systems.
Starting from ₹40,000/ month
Enterprise Intelligence Workspace
Custom dashboards and ownership exposure tracking for institutional workflows.
Starting from ₹40,000/ month
Editorial firewall
Commercial — but the editorial wall is the moat.
Ownership data has zero value if it can be bought. The trust framework below isn't a disclaimer — it's product spec.
Always labeled
Every paid placement shows a visible Sponsored badge. Never grey-on-grey, never ambiguous, never below the fold.
Never re-ranks silently
Sponsorship cannot change a brand's ownership classification, score, or organic ranking. Editorial firewall.
Documented format
Every paid module has a public spec — surface, layout, copy character limits, performance metrics. No surprises.
Real performance reports
Email summaries on standard tiers, dashboards on enterprise. We don't inflate or blend organic with paid.
Frequently asked
Things advertisers ask before booking
Ready when you are
Get in front of the buyer at the moment they decide.
Book a placement, request a custom quote, or talk to our partnerships team. We respond within 24 hours.
Or write to partnerships@switchtoindia.in
Pricing notes
- · All prices are exclusive of 18% GST. GST invoice issued upon registration.
- · Billed monthly. No annual lock-in required. Cancel before the next billing date to stop charges.
- · Category exclusivity is subject to availability and confirmed at booking time.
- · Analytics dashboards unlock at High Visibility / Dominant / Standard / Exclusive tiers respectively.
- · Limited inventory per category — we cap placements to maintain relevance.