Decision-stage intent
Users on Switch To India are mid-decision — comparing, analyzing bills, building shopping lists. Not browsing. Your placement reaches a buyer about to choose.
High-intent ad surface for brands
Reach shoppers at the exact moment they're choosing between brands.
Switch To India users land on this site to decide — not to browse. Our intelligence layer — the algorithmic Switch Score and EVC, plus the AI Bill Insight and Copilot — surfaces the highest-intent moments. Place your brand there. Sponsored, clearly labeled, never silently re-ranked.
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- Placed in context of our Switch Score, Bill Insight & AI Copilot
- Sponsored vs. data-driven labels never blur — protected by policy
- Cancel any time, transparent pricing, monthly performance reports
Live preview
Brand alternatives surface
When users browse foreign brand alternatives
SponsoredClearly labeled
Sponsored Indian alternative
Your brand here
Show as the verified Indian-controlled option in the same shelf segment, while users are actively comparing.
Reach & audience
Real platform numbers — request the full media kit for monthly reach
0
Brands verified
0%
Indian-controlled
0
Products mapped
0
Categories
Audience type
Decision-stage shoppers
Comparing brands, analyzing bills, building shopping lists.
Decision-makers
Researchers, journalists, business
The audience that writes about brands and builds new ones.
Active engagement
0 active watchers
Subscribed to ownership-change alerts on specific brands.
Why advertise here
Four things only this platform offers.
Verified ownership context
Your ad appears next to source-linked ownership data. The reader is already in trust mode, primed for a specific brand recommendation.
Premium audience composition
Beyond consumers: researchers, journalists, business teams, policy makers. The platform attracts decision-makers and influencers, not impulse traffic.
Switch Score context
Your placement appears alongside our algorithmic Switch Score — the 0–100 ranking of how easily a shopper can move from a foreign brand to an Indian one. You show up exactly where the platform is already nudging a switch.
Advertising products
Four ways to reach your buyer.
Each product places you at a distinct moment in the buyer's journey — on competitor pages, inside bill-scan results, on your own profile, or across a category. Pick one, or stack for full-funnel coverage. Click any card to jump to its detailed plans.
Featured Alternative Placement
Appear when users are actively comparing brands and evaluating alternatives.
Where it appears: Indian Alternatives section on competitor brand pages
3 tiers · ₹4,999–₹19,999/mo
Analyzer Visibility Placement
Appear inside analyzer results when users evaluate alternatives from real purchase data.
Where it appears: Bill Analyzer — triggered when a competitor brand appears in a user's bill
3 tiers · ₹6,999–₹24,999/mo
Enhanced Brand Profile
Add structured profile depth while users review ownership and alternatives.
Where it appears: Your brand page · Indian Alternatives sections · Bill Analyzer (Standard tier)
2 tiers · ₹1,999–₹3,999/mo
Category Spotlight
Position your brand prominently while users evaluate options within a category.
Where it appears: Category browse pages — visible to every user exploring that segment
2 tiers · ₹7,999–₹14,999/mo
Featured Alternative Placement
Appear when users are actively comparing brands and evaluating alternatives.
Where it appears
Indian Alternatives section on competitor brand pages
Ideal for
Brands challenging a well-known foreign competitor
Starter
₹4,999/ month
no GST · billed monthly · cancel anytime
- Exclusive sponsored slot on 1 competitor brand page
- Sponsored card in the Indian-alternatives list
- Clearly labeled 'Sponsored' badge on every impression
- Clicks through to your brand page or website
- Monthly impressions report (email)
★ Most popular
Standard
₹9,999/ month
no GST · billed monthly · cancel anytime
- Everything in Starter
- Elevated 'Sponsored pick' slot at the top of the Switch Intelligence panel
- Exclusive slot on up to 3 competitor brand pages
- A/B creative variants with automatic rotation
- Weekly performance summary email
- Priority booking within your category
High Visibility
₹19,999/ month
no GST · billed monthly · cancel anytime
- Everything in Standard
- Hero placement above the Switch Intelligence panel — the first thing users see
- Exclusive slot on up to 10 competitor brand pages
- Live performance dashboard (impressions by surface & month)
- Direct founder support + monthly optimisation review
- Category exclusivity available on request
Limited to 2–3 brands per category. First-come, first-served.
Analyzer Visibility Placement
Appear inside analyzer results when users evaluate alternatives from real purchase data.
Where it appears
Bill Analyzer — triggered when a competitor brand appears in a user's bill
Ideal for
FMCG & daily-use brands replacing foreign household purchases
Standard
₹6,999/ month
no GST · billed monthly · cancel anytime
- Shown as a suggested swap inside Bill Analyzer results
- Triggered when your competitor brand appears in a scanned bill
- Standard slot in the suggestion panel
- 1 competitor brand trigger
- Monthly performance report (email)
★ Most popular
Priority
₹12,999/ month
no GST · billed monthly · cancel anytime
- Everything in Standard
- Above-organic slot — shown before unpaid suggestions
- Up to 5 competitor brand triggers simultaneously
- Weekly performance report
- A/B creative testing (coming soon)
Limited to 2–3 brands per category. First-come, first-served.
Dominant
₹24,999/ month
no GST · billed monthly · cancel anytime
- Everything in Priority
- Top slot across all Bill Analyzer suggestion panels
- Unlimited competitor triggers within your product category
- Live performance dashboard (impressions by surface & month)
- Category exclusivity option
- Direct founder support
Limited to 2–3 brands per category. First-come, first-served.
Enhanced Brand Profile
Add structured profile depth while users review ownership and alternatives.
Where it appears
Your brand page · Indian Alternatives sections · Bill Analyzer (Standard tier)
Ideal for
Any Indian brand wanting a credibility-first, always-on presence
Basic
₹1,999/ month
no GST · billed monthly · cancel anytime
- Verified Indian Brand badge on your public brand page
- Brand story — up to 300 characters
- Official website link button
- Product showcase — up to 3 images with individual buy links
- Standard listing in Indian Alternatives sections
- Monthly profile views report (email)
★ Most popular
Standard
₹3,999/ month
no GST · billed monthly · cancel anytime
- Everything in Basic
- Extended brand story — up to 600 characters
- Custom tagline displayed under your brand name
- Product showcase — up to 8 images with buy links
- Featured top slot in Indian Alternatives on competitor pages
- Suggested swap shown inside Bill Analyzer results
- Impact metrics: employees in India, % raw materials sourced from India
- Certifications row — Make in India, BIS Certified, GI Tag, Agmark, etc.
- Campaign banner on category browse pages (1 active at a time)
- Live performance dashboard (impressions by surface & month)
- Direct founder support + monthly review
Category Spotlight
Position your brand prominently while users evaluate options within a category.
Where it appears
Category browse pages — visible to every user exploring that segment
Ideal for
Category leaders wanting top-of-mind presence across a product segment
Category Placement
₹7,999/ month
no GST · billed monthly · cancel anytime
- Brand featured at the top of your product category page
- Visible to all users browsing that category
- Standard spotlight position
- Clicks to your brand page or a custom landing URL
- Monthly impressions report (email)
Limited to 2–3 brands per category. First-come, first-served.
★ Most popular
Exclusive Spotlight
₹14,999/ month
no GST · billed monthly · cancel anytime
- Everything in Category Placement
- Category exclusivity — no competing Indian brand in this slot
- Hero banner position above all organic listings
- Cross-linked from related segment & product-line pages
- Live performance dashboard (impressions by surface & month)
- Direct founder support
Limited to 2–3 brands per category. First-come, first-served.
Compare products
All four products, side by side.
A full view so you can quickly match your goal to the right placement type.
| Attribute | Featured Alternative | Analyzer Visibility | Enhanced Profile | Category Spotlight |
|---|---|---|---|---|
| Best for | Competitor conquesting | Bill-scan switchers | Brand credibility | Category dominance |
| Where it appears | Brand comparison pages | Bill Analyzer results | Brand profile page | Category browse pages |
| Trigger moment | User views a competitor's page | Competitor found in scanned bill | User searches or browses your brand | User browses your product segment |
| Starting price | ₹4,999 / mo | ₹6,999 / mo | ₹1,999 / mo | ₹7,999 / mo |
| Top-slot available | ||||
| Always labeled 'Sponsored' | ||||
| Category exclusivity | High Visibility tier | Dominant tier | Excl. Spotlight tier | |
| Live performance report | ||||
| Direct founder support | ||||
| No. of tiers | 3 (Starter → High Visibility) | 3 (Standard → Dominant) | 2 (Basic → Standard) | 2 (Placement → Exclusive) |
| Shown in Switch Score context | High Visibility tier | Standard tier | ||
| AI Copilot eligible | Standard tier |
No GST is charged (not currently GST-registered). Billed monthly. Category exclusivity subject to availability.
Which product fits your goal?
Match your objective to the right placement.
Not sure where to start? Describe your goal below and we'll point you to the right product — and the recommended tier within it.
Your goal
“Convert users already looking at my competitor's brand”
Recommended
Featured Alternative Placement
Appears on competitor brand pages — the highest purchase-intent moment on the platform.
From ₹4,999/moStart here
Your goal
“Reach people actively switching away from a foreign brand in daily purchases”
Recommended
Analyzer Visibility Placement
Triggered when that competitor shows up in a user's real bill — confirmed switch intent.
From ₹6,999/moStart here
Your goal
“Build a verified, always-on brand presence — starting lean”
Recommended
Enhanced Brand Profile
Most affordable entry point. Credibility badge, product showcase, story — persistent on every visit to your brand page.
From ₹1,999/moStart here
Your goal
“Own an entire product category and reach every browser in that segment”
Recommended
Category Spotlight
Not a single competitor target — full segment ownership at the top of category browse pages.
From ₹7,999/moStart here
Not finding what you need? Talk to the partnerships team → We'll help you build a custom package across multiple placement types.
30-day rhythm
What 30 days of placement looks like
Day 1
Placement goes live
Within 2–3 business days of approval, your sponsored placement starts serving on the surfaces you booked.
From day 1
Live report link
You get a private live report page showing impressions by month and by competitor surface — updated continuously, no waiting for a monthly cycle.
Day 14
Optimisation check-in
We look at which surfaces are performing and suggest where to focus — you can adjust your booked competitor pages without contract changes.
Day 30
Monthly report email
An emailed summary of the month's total impressions and surface-by-surface breakdown, with a renewal recommendation — straight from the founder.
The intelligence layer advertisers plug into
What makes your placement smarter.
Switch To India isn't a directory — it's an ownership intelligence platform. Some of these signals are genuinely AI (LLM-powered); others are deterministic scoring algorithms. We label each one honestly below, because that's the whole point of a trust platform.
Algorithmic
Switch Score context
A deterministic 0–100 score ranks how easily a shopper can move from a foreign brand to an Indian one — weighting ownership quality, price-segment match, and category overlap. Your placement appears on competitor pages right where that ranking is shown.
AI · LLM-powered
AI Copilot Recommendation
Pro users ask the AI Copilot questions like "best Indian soap" or "Indian alternative to Dettol". The Copilot is genuinely LLM-powered (Gemini / Claude / GPT-4o) over our brand data. Brands on the AI Copilot product can be surfaced by name in the answer — high purchase-intent, zero passive scroll.
Algorithmic
Comparison-stage placement
Our Comparison Intelligence uses keyword and segment rules to match products in the same family and price band. When a shopper compares your competitor to an Indian alternative, your featured placement sits on that comparison surface — a high-intent moment.
AI · LLM-powered
Bill scan trigger
When a shopper scans a grocery bill, our AI reads the image (Gemini Vision) and traces every brand. If your booked competitor appears, your Analyzer Visibility placement shows inside the result — next to the AI-generated switch insight. Confirmed purchase, confirmed switch intent.
Algorithmic
Economic Value context
The EVC Score is an algorithmic 0–100 rating of how much of a brand's revenue stays in India — profit retention, employment, R&D location, supply-chain sourcing. A strong EVC profile is a credibility signal on your brand page. It's earned from data, never paid for.
Trust principle
Always transparent to users
Every paid placement is clearly labeled Sponsored. Sponsorship never changes a brand's ownership classification, Switch Score, or organic ranking — the editorial firewall is absolute. Users trust the platform precisely because paid signals can't corrupt data signals.
For data partners & enterprise
Beyond placements — data & integrations
Institutional-grade ownership data, custom analytics workspaces, and AI-powered placement channels — all priced by scope.
Ownership Data API
Access structured ownership and classification data for integration into external systems.
Starting from ₹40,000/ month
Enterprise Intelligence Workspace
Custom dashboards and ownership exposure tracking for institutional workflows.
Starting from ₹40,000/ month
AI Copilot Recommendation
Get recommended by name when Pro users ask the AI Shopping Copilot for Indian alternatives in your category. Triggered by real purchase-intent queries — not a passive placement.
Starting from ₹25,000/ month
Editorial firewall
Commercial — but the editorial wall is the moat.
Ownership data has zero value if it can be bought. The trust framework below isn't a disclaimer — it's product spec.
Always labeled
Every paid placement shows a visible Sponsored badge. Never grey-on-grey, never ambiguous, never below the fold.
Never re-ranks silently
Sponsorship cannot change a brand's ownership classification, score, or organic ranking. Editorial firewall.
Documented format
Every paid module has a public spec — surface, layout, copy character limits, performance metrics. No surprises.
Real performance reports
Every active placement gets a live report page plus a monthly email summary. We report only what we measure — no inflation, no blending organic with paid.
Frequently asked
Things advertisers ask before booking
Ready when you are
Get in front of the buyer at the moment they decide.
Book a placement, request a custom quote, or talk to our partnerships team. We respond within 24 hours.
Or write to ads@switchtoindia.in
Pricing notes
- · Founding-advertiser pricing. These are intro rates for our first cohort of brands — locked for as long as you stay active. No auctions, no bidding wars, no per-click surprises.
- · Not a marketplace ad. Amazon and Flipkart charge ₹5–₹40 per click on crowded listings. Here you book one exclusive, decision-stage slot on a competitor's page for a flat monthly fee — the reader is already trying to switch away from them.
- · Try before you pay. Ask for a free trial placement — we'll turn it live so you can watch real impressions and clicks before committing.
- · No GST is charged — Switch To India is currently below the mandatory GST registration threshold. GST-compliant invoices will be issued once registration is obtained.
- · Billed monthly. No lock-in. Cancel before the next billing date to stop charges.
- · Every active placement includes a live performance report and a monthly email summary, on every tier.
- · Category exclusivity is subject to availability and confirmed at booking time.