For Researchers & Journalists
Structured ownership data, source-linked and auditable
Switch To India is built as a neutral data resource — not advocacy. Every brand classification is traceable, every methodology assumption is published, and API access is available for programmatic research.
Data model
Source-linked profiles
API access
v1 REST endpoints
Classification
0–100 ownership score
Data capabilities
Six ways to access the intelligence
From web-based analysis tools to programmatic API access, the platform supports both exploratory research and systematic data collection.
Ownership API
Programmatic access to brand ownership profiles, ownership scores, parent company chains, and segment-level aggregates. Versioned v1 endpoints with API key auth.
Sector Analysis
Category and segment-level breakdowns of Indian vs. foreign control. Compare ownership concentration across food, home care, personal care, and more.
Country of Control Mapping
Visualize which countries ultimately control consumer brands in India. Track the geographic distribution of brand ownership across the market.
Ownership Methodology
Full transparency into the classification framework — how equity, control, manufacturing, and revenue retention combine into an ownership score.
Brand Comparison Builder
Build structured side-by-side ownership comparisons between competing brands in the same segment. Exportable and citable.
Brand Submission
If you identify a brand not yet in the database, submit it through a structured form. Your contribution gets reviewed and attributed.
Research use cases
What researchers are doing with this data
Academic researchers
- Measuring FDI penetration in India's FMCG sector by category
- Correlating brand origin with price segment across consumer categories
- Analysing ownership concentration post-liberalisation
- Building consumer preference datasets by brand nationality
Journalists & media
- Fact-checking claims about 'Indian brands' from companies and PR firms
- Building data-driven stories about foreign control in everyday products
- Sourcing verifiable ownership data for investigations
- Comparing brand portfolios of Indian vs. foreign conglomerates
Think tanks & NGOs
- Generating sector-level reports on economic self-reliance
- Tracking Atmanirbhar Bharat progress by product category
- Benchmarking Indian brand market share against targets
- Producing white papers on economic sovereignty in consumer markets
Enterprise API access
Programmatic access for systematic research
The Ownership API gives researchers structured access to brand profiles, ownership scores, and segment aggregates — without manual data collection. API keys, rate limiting, and enterprise workspaces included.
API capabilities
- Structured JSON responses with ownership scores
- Parent company and control chain resolution
- Segment and category aggregation endpoints
- Rate-limited API key management
- Per-request usage metering
- Watchlist monitoring for ownership changes
- Versioned endpoints (v1 stable)
- Enterprise workspace and team access
Methodology transparency
Built to be cited, not just read
For data to be usable in research, the methodology must be fully transparent. Here's how we ensure that.
Source-linked
Every data point traces to a verifiable corporate filing, MCA record, or public disclosure. No black-box claims.
Consistent logic
One scoring model applied across all brands — equity percentage, strategic control, manufacturing location, and revenue retention.
Published framework
Classification assumptions, boundary conditions, and scoring weights are published in the Methodology page for peer review.
Auditable
Users can challenge classifications by submitting evidence. Corrections are tracked and acknowledged.