Is Oral-B an Indian brand?

No. Oral-B is foreign-controlled with an ownership score of 18/100. The strategic control sits with Procter & Gamble India based in United States, which means profits and key decisions flow outside India.

Oral-B is owned by Procter & Gamble India, which is headquartered in United States. We trace ownership to the ultimate parent — not just the local subsidiary — using public corporate filings and disclosures.

How is the ownership score of 18/100 calculated?

Our ownership score is the weighted sum of seven signals: ultimate ownership (25%), country of control (15%), profit retention (15%), supply-chain localization (15%), manufacturing in India (10%), brand/IP ownership (10%), and leadership control (10%). Full methodology is published at /methodology.

What are Indian alternatives to Oral-B?

Indian-controlled alternatives in the same category include Patanjali, Dabur Activated Charcoal Toothpaste, Vicco, Babool. Each alternative is verified against the same ownership framework — strategic control, equity, and economic value retained in India.

What category does Oral-B belong to?

Oral-B is primarily mapped to Personal Care. We map every brand to its primary category and segment so you can compare like-for-like alternatives instead of unrelated products.

How often is this profile updated?

We update a brand's profile when its ownership changes — an acquisition, a stake sale, a listing — or when a reader reports a sourced correction. Every change to a brand's Indian/foreign classification or parent company is published, with its source, on the public ownership change log.

🌍 Majority foreign-owned

Oral-B

18/100

Ownership score

Foreign-owned brand under Procter & Gamble India, operating in Oral Care.

Oral-BBrand

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Procter & Gamble IndiaParent

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United StatesCountry

Sources checked 23 Apr 20261source cited

Brand profile

🌍 Majority foreign-owned

Oral-B

Foreign-owned brand under Procter & Gamble India, operating in Oral Care.

Ownership chain

Oral-BBrand

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Procter & Gamble IndiaOwner

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United StatesControl country

Control and economic value primarily flow outside India.

Sources checked 23 Apr 20261source cited

18/100Ownership score

Switch verdict

Oral-B isn't Indian-owned — switch to Vicco

Choosing Vicco over Oral-B redirects value to Indian-owned businesses and local employment.

Vicco

Indian ✓ · Top pick

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See all 4 Indian alternatives ↓

Control countryUnited States

Parent entityProcter & Gamble India

Economic flowOutside India

CategoryPersonal Care

SegmentOral Care

Products6

Indian alternatives4

Comparisons5

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

Lower Indian equity ownership keeps the overall score down.
Control and brand/IP signals are less India-linked.
Limited manufacturing and retained economic value in India reduce this score.

18/100

Ownership score breakdown

Ultimate ownership0/25

Indian equity ownership is limited, lowering this component.

Country of control0/15

Strategic control appears concentrated outside India.

Profit retention0/15

Limited revenue retention in India is evident.

Manufacturing presence5/10

Manufacturing in India is meaningful, but not dominant.

Brand/IP ownership0/10

Brand/IP ownership is controlled outside India.

Leadership control5/10

Leadership control is mixed.

Supply chain localization7.5/15

Supply chain localization is partial.

Company details

Headquarters

Mumbai, Maharashtra

Parent country

United States

Founded

1950

Price segment

Mid-Range

Ownership type

Foreign Subsidiary

Official website

Visit →

Procurement intelligence

Economic value retained in India

When you buy a Oral-Bproduct, this score estimates how much of that spend stays within India's economy — across profits, employment, R&D, IP, and supply chain.

Limited value in Indiamedium confidence

33/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India5/35

Profits primarily flow outside India.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India0/15

R&D and brand IP are primarily outside India.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain12/15

70% of inputs sourced locally within India.

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Score checked

Oral-B scores 18/100

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4 Indian options listed below

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Indian · 4 brands

Patanjali

Oral Care

100 own.

Dabur Activated Charcoal Toothpaste

Compare Oral-B head-to-head

Oral-B vs Patanjali

Oral Care

Oral-B vs Dabur Activated Charcoal Toothpaste

Also in market · 4 foreign brands

Products

Products under Oral-B

Oral-B Pro Health Toothpaste

Oral Care

Oral-B NORTH AMERICA

Oral Care

Oral-B Myth busters

Oral Care

Oral-B Myth

Oral Care

Oral-B Pro-Expert All-Around Protection Toothbrush

Oral Care

Oral-B Pro 100 Sensitive Clean Electric Toothbrush

Oral Care

Compare

Want a custom side-by-side ownership table? Use the comparison builder to compare any two brands in the same segment.

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Comparisons

Head-to-head ownership comparisons

Evidence and references

Oral-B is a foreign-controlled brand under Procter & Gamble India. It is most closely associated with Oral Care.

Classification methodology →

Official website →

Official P&G brand page for Oral-B →95% confidence

Same parent

Other brands owned by Procter & Gamble India

8 brands in the portfolio

When you buy any of these, the same parent benefits. Spotting portfolio overlap is one of the biggest reasons people switch.

Ariel

Foreign-controlled · score 18

Gillette

Foreign-controlled · score 18

Head & Shoulders

Foreign-controlled · score 18

Herbal Essences

Foreign-controlled · score 18

Olay

Foreign-controlled · score 18

Pampers

Foreign-controlled · score 18

Pantene

Foreign-controlled · score 18

Tide

Foreign-controlled · score 18

For journalists & researchers

Cite this profile

Drop a citation in your article, paper, or report. Or embed the live ownership card directly on your site — the data updates automatically.

Plain text

Oral-B — Majority foreign-owned. Parent: Procter & Gamble India. Country of control: United States. Ownership score: 18/100. Source: Switch To India (https://www.switchtoindia.in/brand/oral-b).

APA

Switch To India. (2026). Oral-B: Brand ownership profile. Retrieved 29 September 2026, from https://www.switchtoindia.in/brand/oral-b

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