Closeup scores higher — but neither is Indian-owned
Closeup scores 44/100 vs Oral-B at 18/100 on ownership.
44
Closeup
18
Oral-B
Brand Comparison
Closeup vs Oral-B
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Foreign-owned profile
Closeup
India ownership score: 44/100
Foreign-owned profile
Oral-B
India ownership score: 18/100
Comparison Fit
These brands map as direct alternatives within Oral Care.
Profile match: segment:oral care
Ownership Insight
Closeup is owned by Hindustan Unilever, headquartered in United Kingdom. Oral-B is owned by Procter & Gamble India, headquartered in United States.
Score Breakdown
Equity ownership
Closeup: 38.1%
Oral-B: 0%
Manufacturing presence
Closeup: 90%
Oral-B: 70%
Revenue retention
Closeup: 88%
Oral-B: 65%
Strategic control
Closeup: 0%
Oral-B: 0%
Side-by-side Details
| Feature | Closeup | Oral-B |
|---|---|---|
| Country of origin | India | United States |
| Headquarters | Mumbai, India | Mumbai, Maharashtra |
| Founded | Unavailable | 1950 |
| Parent company | Hindustan Unilever | Procter & Gamble India |
| Parent company country | United Kingdom | United States |
| Manufacturing in India | 90% | 70% |
| Revenue retained in India | 88% | 65% |
| Ownership type | Indian listed company with foreign promoter control | Foreign Subsidiary |
| Strategic control | United Kingdom | United States |
More comparisons in Oral Care
Frequently Asked Questions
Which is more Indian — Closeup or Oral-B?
Closeup is more Indian with a score of 44/100 vs Oral-B's 18/100.
Is Closeup Indian-owned?
Closeup is foreign-controlled with an Indian ownership score of 44/100, owned by Hindustan Unilever (United Kingdom).
Is Oral-B Indian-owned?
Oral-B is foreign-controlled with an Indian ownership score of 18/100, owned by Procter & Gamble India (United States).
Who owns Closeup?
Closeup is owned by Hindustan Unilever (United Kingdom).
Who owns Oral-B?
Oral-B is owned by Procter & Gamble India (United States).