Sensodyne
๐ŸŒ Foreign-controlled

Sensodyne

13/100

Ownership score

Foreign-owned brand under GSK India, operating in Oral Care.

SensodyneBrand
โ†’
GSK IndiaParent
โ†’
United KingdomCountry
Last verified recently
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Sensodyne isn't Indian-owned โ€” switch to Vicco

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Control countryUnited Kingdom
Parent entityGSK India
Economic flowOutside India
CategoryPersonal Care
SegmentOral Care
Products2
Alternatives8
Comparisons5

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • Lower Indian equity ownership keeps the overall score down.
  • Control and brand/IP signals are less India-linked.
  • Limited manufacturing and retained economic value in India reduce this score.
13/100

Ownership score breakdown

Ultimate ownership0/25

Indian equity ownership is limited, lowering this component.

Country of control0/15

Strategic control appears concentrated outside India.

Profit retention0/15

Limited revenue retention in India is evident.

Manufacturing presence5/10

Manufacturing in India is meaningful, but not dominant.

Brand/IP ownership0/10

Brand/IP ownership is controlled outside India.

Leadership control0/10

Leadership control appears foreign-led.

Supply chain localization7.5/15

Supply chain localization is partial.

Company details

Headquarters

London

Parent country

United Kingdom

Founded

1961

Price segment

Premium

Ownership type

Foreign Multinational

Official website

Procurement intelligence

Economic value retained in India

When you buy a Sensodyneproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Limited value in Indiamedium confidence
30/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India5/35

Profits primarily flow outside India.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India0/15

R&D and brand IP are primarily outside India.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain9/15

40% of inputs sourced locally within India.

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Sensodyne scores 13/100

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Products

Products under Sensodyne

S
Sensodyne Fresh Mint Toothpaste
Oral Care
S
Sensodyne Toothpaste
Oral Care

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Comparisons

Head-to-head ownership comparisons

Evidence and references

Sensodyne is a foreign-controlled brand under GSK India. It is most closely associated with Oral Care.

For journalists & researchers

Cite this profile

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Plain text
Sensodyne โ€” Foreign-controlled. Parent: GSK India. Country of control: United Kingdom. Ownership score: 13/100. Source: Switch To India (https://www.switchtoindia.in/brand/sensodyne).
APA
Switch To India. (2026). Sensodyne: Brand ownership profile. Retrieved 31 August 2026, from https://www.switchtoindia.in/brand/sensodyne
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