Shower to Shower is the more Indian-owned choice
Shower to Shower scores 78/100 vs LUX at 44/100 on ownership — and it's Indian-owned.
78
Shower to Shower
44
LUX
Brand Comparison
Shower to Shower vs LUX
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Shower to Shower
India ownership score: 78/100
Foreign-owned profile
LUX
India ownership score: 44/100
Comparison Fit
These brands map as direct alternatives within Bath & Body.
Profile match: segment:bath body
Ownership Insight
Shower to Shower is Indian-owned. LUX is owned by Hindustan Unilever, headquartered in United Kingdom.
Score Breakdown
Equity ownership
Shower to Shower: 71.1%
LUX: 38.1%
Manufacturing presence
Shower to Shower: 95%
LUX: 90%
Revenue retention
Shower to Shower: 0%
LUX: 88%
Strategic control
Shower to Shower: 0%
LUX: 0%
Side-by-side Details
| Feature | Shower to Shower | LUX |
|---|---|---|
| Country of origin | India | India |
| Headquarters | Kolkata, West Bengal | Mumbai, India |
| Founded | Unavailable | 1925 |
| Parent company | ITC Ltd | Hindustan Unilever |
| Parent company country | India | United Kingdom |
| Manufacturing in India | 95% | 90% |
| Revenue retained in India | 0% | 88% |
| Ownership type | Indian Public Company | Indian listed company with foreign promoter control |
| Strategic control | mixed | United Kingdom |
More comparisons in Bath & Body
Foreign Competitors
Frequently Asked Questions
Which is more Indian — LUX or Shower to Shower?
Shower to Shower is more Indian with a score of 78/100 vs LUX's 44/100.
Is LUX Indian-owned?
LUX is foreign-controlled with an Indian ownership score of 44/100, owned by Unilever PLC (United Kingdom).
Is Shower to Shower Indian-owned?
Shower to Shower is Indian-owned with an Indian ownership score of 78/100.
Who owns LUX?
LUX is owned by Unilever PLC (United Kingdom).
Who owns Shower to Shower?
Shower to Shower is owned by ITC Ltd (India).