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50% of Bath & Body brands are foreign-owned

5 of 10 tracked brands trace to a foreign parent. Here are the strongest Indian-owned picks, ranked by ownership score.

Segment Overview

Bath & Body

5 of 10 tracked brands in this segment are Indian-controlled.

Consistent classification across all profiles.
Tracked Brands
10
Indian Brands
5
Indian Share
50%

50% Indian-controlled | 50% foreign-controlled

Avg Ownership Score

65/100

Parent Entities

5

Ownership breakdown

Indian-controlled: 5 | Foreign-controlled: 5

Distribution: Balanced. The segment is in competitive balance, with both Indian and foreign control materially present.

Parent entities

5

Unique parent groups mapped in this segment.

Control mix

5 : 5

Indian vs foreign profile count.

Foreign share

50%

Foreign-controlled share in this segment.

Best in segment

Top Indian-owned Bath & Body brands, ranked

  1. 1
    Vivel

    Vivel

    100/100
  2. 2
    mCaffeine

    mCaffeine

    93/100
  3. 3
    Cinthol

    Cinthol

    83/100
  4. 4
    Fiama

    Fiama

    78/100
  5. 5
    Shower to Shower

    Shower to Shower

    78/100

Ranked by ownership score — how much ownership, control, and retained economic value trace back to India.

Pro analysis lens

What this segment tells you.

Domestic depth

Domestic depth remains limited relative to foreign footprint.

Balance index

This segment is currently balanced across ownership groups.

Opportunity signal

This segment has room for new Indian brands to enter and compete.

Segment brands

Bath & Body brand landscape

All mapped profiles are grouped by ownership control only: Indian and foreign.

Relevant comparisons

Head-to-head in Bath & Body

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