Fiama is the more Indian-owned choice
Fiama scores 78/100 vs Lifebuoy at 44/100 on ownership — and it's Indian-owned.
78
Fiama
44
Lifebuoy
Brand Comparison
Fiama vs Lifebuoy
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Fiama
India ownership score: 78/100
Foreign-owned profile
Lifebuoy
India ownership score: 44/100
Comparison Fit
These brands map as direct alternatives within Bath & Body.
Profile match: segment:bath body
Ownership Insight
Fiama is Indian-owned. Lifebuoy is owned by Hindustan Unilever, headquartered in United Kingdom.
Score Breakdown
Equity ownership
Fiama: 71.1%
Lifebuoy: 38.1%
Manufacturing presence
Fiama: 95%
Lifebuoy: 90%
Revenue retention
Fiama: 85%
Lifebuoy: 88%
Strategic control
Fiama: 0%
Lifebuoy: 0%
Side-by-side Details
| Feature | Fiama | Lifebuoy |
|---|---|---|
| Country of origin | India | India |
| Headquarters | Kolkata, West Bengal | Mumbai, India |
| Founded | 2007 | Unavailable |
| Parent company | ITC Ltd | Hindustan Unilever |
| Parent company country | India | United Kingdom |
| Manufacturing in India | 95% | 90% |
| Revenue retained in India | 85% | 88% |
| Ownership type | Indian Public Company | Indian listed company with foreign promoter control |
| Strategic control | mixed | United Kingdom |
More comparisons in Bath & Body
Indian Competitors
Foreign Competitors
Frequently Asked Questions
Which is more Indian — Lifebuoy or Fiama?
Fiama is more Indian with a score of 78/100 vs Lifebuoy's 44/100.
Is Lifebuoy Indian-owned?
Lifebuoy is foreign-controlled with an Indian ownership score of 44/100, owned by Unilever PLC (United Kingdom).
Is Fiama Indian-owned?
Fiama is Indian-owned with an Indian ownership score of 78/100.
Who owns Lifebuoy?
Lifebuoy is owned by Unilever PLC (United Kingdom).
Who owns Fiama?
Fiama is owned by ITC Ltd (India).