Muscleblaze is the more Indian-owned choice
Muscleblaze scores 88/100 vs Liquid I.V. at 44/100 on ownership — and it's Indian-owned.
88
Muscleblaze
44
Liquid I.V.
Brand Comparison
Muscleblaze vs Liquid I.V.
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Muscleblaze
India ownership score: 88/100
Foreign-owned profile
Liquid I.V.
India ownership score: 44/100
Comparison Fit
These brands map as direct alternatives within Health Drinks.
Profile match: segment:health drinks
Ownership Insight
Muscleblaze is Indian-owned. Liquid I.V. is owned by Hindustan Unilever, headquartered in United Kingdom.
Score Breakdown
Equity ownership
Muscleblaze: 100%
Liquid I.V.: 38.1%
Manufacturing presence
Muscleblaze: 90%
Liquid I.V.: 90%
Revenue retention
Muscleblaze: 80%
Liquid I.V.: 88%
Strategic control
Muscleblaze: 100%
Liquid I.V.: 0%
Side-by-side Details
| Feature | Muscleblaze | Liquid I.V. |
|---|---|---|
| Country of origin | India | India |
| Headquarters | Gurgaon | Mumbai, India |
| Founded | 2012 | 1898 |
| Parent company | Bright Lifecare | Hindustan Unilever |
| Parent company country | India | United Kingdom |
| Manufacturing in India | 90% | 90% |
| Revenue retained in India | 80% | 88% |
| Ownership type | Indian Private Company | Indian listed company with foreign promoter control |
| Strategic control | India | United Kingdom |
More comparisons in Health Drinks
Foreign Competitors
Frequently Asked Questions
Which is more Indian — Liquid I.V. or Muscleblaze?
Muscleblaze is more Indian with a score of 88/100 vs Liquid I.V.'s 44/100.
Is Liquid I.V. Indian-owned?
Liquid I.V. is foreign-controlled with an Indian ownership score of 44/100, owned by Unilever PLC (United Kingdom).
Is Muscleblaze Indian-owned?
Muscleblaze is Indian-owned with an Indian ownership score of 88/100.
Who owns Liquid I.V.?
Liquid I.V. is owned by Unilever PLC (United Kingdom).
Who owns Muscleblaze?
Muscleblaze is owned by Bright Lifecare (India).