Ariel and Tide score the same
Both trace to foreign ownership with an equal ownership score of 18/100.
18
Ariel
18
Tide
Brand Comparison
Ariel vs Tide
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Foreign-owned profile
Ariel
India ownership score: 18/100
Foreign-owned profile
Tide
India ownership score: 18/100
Comparison Fit
These brands map as direct alternatives within Laundry & Washing.
Profile match: segment:laundry washing
Ownership Insight
Ariel is owned by Procter & Gamble India, headquartered in United States. Tide is owned by Procter & Gamble India, headquartered in United States.
Score Breakdown
Equity ownership
Ariel: 0%
Tide: 0%
Manufacturing presence
Ariel: 70%
Tide: 70%
Revenue retention
Ariel: 65%
Tide: 65%
Strategic control
Ariel: 0%
Tide: 0%
Side-by-side Details
| Feature | Ariel | Tide |
|---|---|---|
| Country of origin | United States | United States |
| Headquarters | Mumbai, Maharashtra | Mumbai, Maharashtra |
| Founded | 1967 | 1946 |
| Parent company | Procter & Gamble India | Procter & Gamble India |
| Parent company country | United States | United States |
| Manufacturing in India | 70% | 70% |
| Revenue retained in India | 65% | 65% |
| Ownership type | Foreign Subsidiary | Foreign Subsidiary |
| Strategic control | United States | United States |
More comparisons in Laundry & Washing
Foreign Competitors
Frequently Asked Questions
Which is more Indian — Ariel or Tide?
Ariel is more Indian with a score of 18/100 vs Tide's 18/100.
Is Ariel Indian-owned?
Ariel is foreign-controlled with an Indian ownership score of 18/100, owned by Procter & Gamble India (United States).
Is Tide Indian-owned?
Tide is foreign-controlled with an Indian ownership score of 18/100, owned by Procter & Gamble India (United States).
Who owns Ariel?
Ariel is owned by Procter & Gamble India (United States).
Who owns Tide?
Tide is owned by Procter & Gamble India (United States).