Brand Comparison
Wheel vs Ariel
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Foreign-owned profile
Wheel
India ownership score: 13/100
Foreign-owned profile
Ariel
India ownership score: 14/100
Comparison Fit
These brands map as direct alternatives within Laundry & Washing.
Profile match: segment:laundry washing
Ownership Insight
Wheel is owned by Hindustan Unilever, headquartered in United Kingdom. Ariel is owned by P&G India, headquartered in United States.
Score Breakdown
Equity ownership
Wheel: 0%
Ariel: 0%
Manufacturing presence
Wheel: 70%
Ariel: 75%
Revenue retention
Wheel: 60%
Ariel: 65%
Strategic control
Wheel: 0%
Ariel: 0%
Side-by-side Details
| Feature | Wheel | Ariel |
|---|---|---|
| Country of origin | United Kingdom | United States |
| Headquarters | London | Cincinnati, Ohio |
| Founded | 1988 | 1967 |
| Parent company | Hindustan Unilever | P&G India |
| Parent company country | United Kingdom | United States |
| Manufacturing in India | 70% | 75% |
| Revenue retained in India | 60% | 65% |
| Ownership type | Foreign Multinational | Foreign Multinational |
| Strategic control | United Kingdom | United States |
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Foreign Competitors
Frequently Asked Questions
Is Wheel Indian-owned?
Wheel is foreign-controlled.
Is Ariel Indian-owned?
Ariel is foreign-controlled.