Brand Comparison
Wheel vs Tide
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Foreign-owned profile
Wheel
India ownership score: 13/100
Foreign-owned profile
Tide
India ownership score: 14/100
Comparison Fit
These brands map as direct alternatives within Laundry & Washing.
Profile match: segment:laundry washing
Ownership Insight
Both brands map to a similar ownership orientation.
Score Breakdown
Equity ownership
Wheel: 0%
Tide: 0%
Manufacturing presence
Wheel: 70%
Tide: 75%
Revenue retention
Wheel: 60%
Tide: 65%
Strategic control
Wheel: 0%
Tide: 0%
Side-by-side Details
| Feature | Wheel | Tide |
|---|---|---|
| Country of origin | United Kingdom | United States |
| Headquarters | London | Cincinnati, Ohio |
| Founded | 1988 | 1946 |
| Parent company | Hindustan Unilever | P&G India |
| Parent company country | United Kingdom | United States |
| Manufacturing in India | 70% | 75% |
| Revenue retained in India | 60% | 65% |
| Ownership type | Foreign Multinational | Foreign Multinational |
| Strategic control | United Kingdom | United States |
More comparisons in Laundry & Washing
Foreign Competitors
Frequently Asked Questions
Is Wheel Indian-owned?
Wheel is foreign-controlled.
Is Tide Indian-owned?
Tide is foreign-controlled.