Decathlon
๐ŸŒ Foreign-controlled

Decathlon

13/100

Ownership score

Foreign-owned brand under Decathlon India, operating in Health Supplements.

DecathlonBrand
โ†’
Decathlon IndiaParent
โ†’
FranceCountry
Last verified recently
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Control countryFrance
Parent entityDecathlon India
Economic flowOutside India
CategoryPersonal Care
SegmentHealth Supplements
Products3
Alternatives13
Comparisons0

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • Lower Indian equity ownership keeps the overall score down.
  • Control and brand/IP signals are less India-linked.
  • Limited manufacturing and retained economic value in India reduce this score.
13/100

Ownership score breakdown

Ultimate ownership0/25

Indian equity ownership is limited, lowering this component.

Country of control0/15

Strategic control appears concentrated outside India.

Profit retention0/15

Limited revenue retention in India is evident.

Manufacturing presence5/10

Manufacturing in India is meaningful, but not dominant.

Brand/IP ownership0/10

Brand/IP ownership is controlled outside India.

Leadership control0/10

Leadership control appears foreign-led.

Supply chain localization7.5/15

Supply chain localization is partial.

Company details

Headquarters

Lille

Parent country

France

Founded

1976

Price segment

Mid

Ownership type

Foreign Company

Official website

Procurement intelligence

Economic value retained in India

When you buy a Decathlonproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Limited value in Indiamedium confidence
30/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India5/35

Profits primarily flow outside India.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India0/15

R&D and brand IP are primarily outside India.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain9/15

40% of inputs sourced locally within India.

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Decathlon scores 13/100

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Also in market ยท 8 foreign brands

Products

Products under Decathlon

Sportswear2 products
D
Decathlon Domyos Yoga Mat 5mm Non-Slip
Sportswear
D
Decathlon Kiprun Men Running Shoes
Sportswear
Health Supplements1 products
D
Decathlon Aptonia Isotonic Energy Drink Powder 650g
Health Supplements

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Evidence and references

Decathlon is a foreign-controlled brand under Decathlon India. It is most closely associated with Health Supplements.

For journalists & researchers

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Plain text
Decathlon โ€” Foreign-controlled. Parent: Decathlon India. Country of control: France. Ownership score: 13/100. Source: Switch To India (https://www.switchtoindia.in/brand/decathlon).
APA
Switch To India. (2026). Decathlon: Brand ownership profile. Retrieved 20 August 2026, from https://www.switchtoindia.in/brand/decathlon
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