Segment
Ownership score0/ 100
Brand profile
Under Armour
Foreign-controlled
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Foreign-owned brand under Under Armour India, operating in Sportswear.
Ownership chain
Control and economic value primarily flow outside India.
Control country
United States
Parent entity
Economic flow
Outside India
Primary category
Fashion
Primary segment
Sportswear
Mapped products
0
Alternative profiles
5
Peer comparisons
6
Ownership score
At-a-glance ownership confidence
Score combines equity, parent control, legal structure, and operating footprint signals.
10/100
Ownership breakdown
Operating entity
Under Armour
Parent entity
Parent country
United States
Ownership %
0%
Structure type
Foreign Company
Why this score
- Lower Indian equity ownership keeps the overall score down.
- Parent-country and strategic-control signals are less India-linked.
- Operational footprint in India is present but still partial.
Context
This brand operates under Under Armour India. Strategic control is concentrated at the parent level.
Ownership score breakdown
Equity ownership0/40
Indian equity ownership is limited, lowering this component.
Parent company country0/15
Parent company location is outside India, reducing domestic control points.
Headquarters proxy0/10
Headquarters signals do not strongly support India linkage.
Legal structure0/10
Legal structure indicates limited Indian ownership orientation.
Manufacturing in India2/10
Manufacturing presence in India appears limited.
Revenue retained in India8/10
A substantial share of value appears retained in India.
Strategic control0/5
Strategic control appears concentrated outside India.
Company details
Headquarters
Maryland
Parent company country
United States
Founded
1996
Price segment
Premium
Ownership type
Foreign Company
Official website
Alternatives
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Evidence and references
Under Armour is a foreign-controlled brand under Under Armour India. It is most closely associated with Sportswear.
For journalists & researchers
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Plain text
Under Armour — Foreign-controlled. Parent: Under Armour India. Country of control: United States. Ownership score: 10/100. Source: Switch To India (https://switchtoindia.in/brand/under-armour).
APA
Switch To India. (2026). Under Armour: Brand ownership profile. Retrieved 30 April 2026, from https://switchtoindia.in/brand/under-armour
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