Yardley London is the more Indian-owned choice
Yardley London scores 86/100 vs Axe at 44/100 on ownership — and it's Indian-owned.
86
Yardley London
44
Axe
Brand Comparison
Yardley London vs Axe
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Yardley London
India ownership score: 86/100
Foreign-owned profile
Axe
India ownership score: 44/100
Comparison Fit
These brands map as direct alternatives within Fragrances.
Profile match: segment:fragrances
Ownership Insight
Yardley London is Indian-owned. Axe is owned by Hindustan Unilever, headquartered in United Kingdom.
Score Breakdown
Equity ownership
Yardley London: 72%
Axe: 38.1%
Manufacturing presence
Yardley London: 95%
Axe: 90%
Revenue retention
Yardley London: 80%
Axe: 88%
Strategic control
Yardley London: 100%
Axe: 0%
Side-by-side Details
| Feature | Yardley London | Axe |
|---|---|---|
| Country of origin | United Kingdom | India |
| Headquarters | London | Mumbai, India |
| Founded | 1770 | 1983 |
| Parent company | Wipro Consumer Care | Hindustan Unilever |
| Parent company country | India | United Kingdom |
| Manufacturing in India | 95% | 90% |
| Revenue retained in India | 80% | 88% |
| Ownership type | Indian-owned global brand | Indian listed company with foreign promoter control |
| Strategic control | India | United Kingdom |
More comparisons in Fragrances
Indian Competitors
Foreign Competitors
Frequently Asked Questions
Which is more Indian — Yardley London or Axe?
Yardley London is more Indian with a score of 86/100 vs Axe's 44/100.
Is Yardley London Indian-owned?
Yardley London is Indian-owned with an Indian ownership score of 86/100.
Is Axe Indian-owned?
Axe is foreign-controlled with an Indian ownership score of 44/100, owned by Hindustan Unilever (United Kingdom).
Who owns Yardley London?
Yardley London is owned by Wipro Consumer Care (India).
Who owns Axe?
Axe is owned by Hindustan Unilever (United Kingdom).