Brand Comparison

Puma vs Under Armour

Quantify ownership structure, origin, and control signals in one view.

Derived from documented disclosures and scored consistently.

Foreign-owned profile

Puma

India ownership score: 10/100

Foreign-owned profile

Under Armour

India ownership score: 10/100

Comparison Fit

These brands map as direct alternatives within Sportswear.

Profile match: segment:sportswear

Ownership Insight

Puma is owned by Puma India, headquartered in Germany. Under Armour is owned by Under Armour India, headquartered in United States.

Score Breakdown

Equity ownership

Puma: 0%

Under Armour: 0%

Manufacturing presence

Puma: 20%

Under Armour: 20%

Revenue retention

Puma: 30%

Under Armour: 30%

Strategic control

Puma: 0%

Under Armour: 0%

Side-by-side Details

FeaturePumaUnder Armour
Country of originGermanyUnited States
HeadquartersHerzogenaurachMaryland
Founded19481996
Parent companyPuma IndiaUnder Armour India
Parent company countryGermanyUnited States
Manufacturing in India20%20%
Revenue retained in India30%30%
Ownership typeForeign MultinationalForeign Company
Strategic controlGermanyUnited States

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Frequently Asked Questions

Is Puma Indian-owned?

Puma is foreign-controlled.

Is Under Armour Indian-owned?

Under Armour is foreign-controlled.