Patanjali is the more Indian-owned choice
Patanjali scores 100/100 vs LUX at 44/100 on ownership — and it's Indian-owned.
100
Patanjali
44
LUX
Brand Comparison
Patanjali vs LUX
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Patanjali
India ownership score: 100/100
Foreign-owned profile
LUX
India ownership score: 44/100
Comparison Fit
These brands map as direct alternatives within Bath & Body.
Profile match: segment:bath body
Ownership Insight
Patanjali is Indian-owned. LUX is owned by Hindustan Unilever, headquartered in United Kingdom.
Score Breakdown
Equity ownership
Patanjali: 100%
LUX: 38.1%
Manufacturing presence
Patanjali: 95%
LUX: 90%
Revenue retention
Patanjali: 90%
LUX: 88%
Strategic control
Patanjali: 100%
LUX: 0%
Side-by-side Details
| Feature | Patanjali | LUX |
|---|---|---|
| Country of origin | India | India |
| Headquarters | Haridwar district | Mumbai, India |
| Founded | 2006 | 1925 |
| Parent company | Patanjali Ayurved Ltd | Hindustan Unilever |
| Parent company country | India | United Kingdom |
| Manufacturing in India | 95% | 90% |
| Revenue retained in India | 90% | 88% |
| Ownership type | Indian | Indian listed company with foreign promoter control |
| Strategic control | India | United Kingdom |
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Foreign Competitors
Frequently Asked Questions
Which is more Indian — Patanjali or LUX?
Patanjali is more Indian with a score of 100/100 vs LUX's 44/100.
Is Patanjali Indian-owned?
Patanjali is Indian-owned with an Indian ownership score of 100/100.
Is LUX Indian-owned?
LUX is foreign-controlled with an Indian ownership score of 44/100, owned by Hindustan Unilever (United Kingdom).
Who owns Patanjali?
Patanjali is owned by Patanjali Ayurved Ltd (India).
Who owns LUX?
LUX is owned by Hindustan Unilever (United Kingdom).