Patanjali is the more Indian-owned choice
Patanjali scores 100/100 vs Fiama at 78/100 on ownership.
100
Patanjali
78
Fiama
Brand Comparison
Patanjali vs Fiama
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Patanjali
India ownership score: 100/100
Indian-owned profile
Fiama
India ownership score: 78/100
Comparison Fit
These brands map as direct alternatives within Bath & Body.
Profile match: segment:bath body
Ownership Insight
Patanjali is Indian-owned. Fiama is also Indian-owned.
Score Breakdown
Equity ownership
Patanjali: 100%
Fiama: 71.1%
Manufacturing presence
Patanjali: 95%
Fiama: 95%
Revenue retention
Patanjali: 90%
Fiama: 85%
Strategic control
Patanjali: 100%
Fiama: 0%
Side-by-side Details
| Feature | Patanjali | Fiama |
|---|---|---|
| Country of origin | India | India |
| Headquarters | Haridwar district | Kolkata, West Bengal |
| Founded | 2006 | 2007 |
| Parent company | Patanjali Ayurved Ltd | ITC Ltd |
| Parent company country | India | India |
| Manufacturing in India | 95% | 95% |
| Revenue retained in India | 90% | 85% |
| Ownership type | Indian | Indian Public Company |
| Strategic control | India | mixed |
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Frequently Asked Questions
Which is more Indian — Patanjali or Fiama?
Patanjali is more Indian with a score of 100/100 vs Fiama's 78/100.
Is Patanjali Indian-owned?
Patanjali is Indian-owned with an Indian ownership score of 100/100.
Is Fiama Indian-owned?
Fiama is Indian-owned with an Indian ownership score of 78/100.
Who owns Patanjali?
Patanjali is owned by Patanjali Ayurved Ltd (India).
Who owns Fiama?
Fiama is owned by ITC Ltd (India).