Vivel is the more Indian-owned choice
Vivel scores 100/100 vs Pantene at 18/100 on ownership — and it's Indian-owned.
100
Vivel
18
Pantene
Brand Comparison
Vivel vs Pantene
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Vivel
India ownership score: 100/100
Foreign-owned profile
Pantene
India ownership score: 18/100
Comparison Fit
These brands map as direct alternatives within Hair Care.
Profile match: segment:hair care
Ownership Insight
Vivel is Indian-owned. Pantene is owned by Procter & Gamble India, headquartered in United States.
Score Breakdown
Equity ownership
Vivel: 100%
Pantene: 0%
Manufacturing presence
Vivel: 0%
Pantene: 70%
Revenue retention
Vivel: 0%
Pantene: 65%
Strategic control
Vivel: 100%
Pantene: 0%
Side-by-side Details
| Feature | Vivel | Pantene |
|---|---|---|
| Country of origin | India | United States |
| Headquarters | Kolkata | Mumbai, Maharashtra |
| Founded | 2008 | 1945 |
| Parent company | ITC Limited | Procter & Gamble India |
| Parent company country | India | United States |
| Manufacturing in India | -% | 70% |
| Revenue retained in India | -% | 65% |
| Ownership type | Public | Foreign Subsidiary |
| Strategic control | India | United States |
More comparisons in Hair Care
Foreign Competitors
Frequently Asked Questions
Which is more Indian — Pantene or Vivel?
Vivel is more Indian with a score of 100/100 vs Pantene's 18/100.
Is Pantene Indian-owned?
Pantene is foreign-controlled with an Indian ownership score of 18/100, owned by Procter & Gamble India (United States).
Is Vivel Indian-owned?
Vivel is Indian-owned with an Indian ownership score of 100/100.
Who owns Pantene?
Pantene is owned by Procter & Gamble India (United States).
Who owns Vivel?
Vivel is owned by ITC Ltd (India).