Nirma is the more Indian-owned choice
Nirma scores 100/100 vs Eastern Masala at 34/100 on ownership — and it's Indian-owned.
100
Nirma
34
Eastern Masala
Brand Comparison
Nirma vs Eastern Masala
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Nirma
India ownership score: 100/100
Foreign-owned profile
Eastern Masala
India ownership score: 34/100
Comparison Fit
These brands map as direct alternatives within Spices & Seasonings.
Profile match: segment:spices seasonings
Ownership Insight
Nirma is Indian-owned. Eastern Masala is owned by Orkla ASA, headquartered in Norway.
Score Breakdown
Equity ownership
Nirma: 100%
Eastern Masala: 0%
Manufacturing presence
Nirma: 90%
Eastern Masala: 0%
Revenue retention
Nirma: 80%
Eastern Masala: 0%
Strategic control
Nirma: 100%
Eastern Masala: 0%
Side-by-side Details
| Feature | Nirma | Eastern Masala |
|---|---|---|
| Country of origin | India | India |
| Headquarters | Ahmedabad, Gujarat | Kochi |
| Founded | 1969 | 1983 |
| Parent company | Nirma Ltd | Orkla ASA |
| Parent company country | India | Norway |
| Manufacturing in India | 90% | 0% |
| Revenue retained in India | 80% | 0% |
| Ownership type | Indian Public Company | Private |
| Strategic control | India | Norway |
Indian Competitors
Foreign Competitors
Frequently Asked Questions
Which is more Indian — Eastern Masala or Nirma?
Nirma is more Indian with a score of 100/100 vs Eastern Masala's 34/100.
Is Eastern Masala Indian-owned?
Eastern Masala is foreign-controlled with an Indian ownership score of 34/100, owned by Orkla ASA (Norway).
Is Nirma Indian-owned?
Nirma is Indian-owned with an Indian ownership score of 100/100.
Who owns Eastern Masala?
Eastern Masala is owned by Orkla ASA (Norway).
Who owns Nirma?
Nirma is owned by Nirma Ltd (India).