C
๐ŸŒ Mixed ownership

Captain Cook

49/100

Ownership score

Foreign-owned brand under Reactivate Brands International Pte. Ltd., operating in Spices & Seasonings.

Captain CookBrand
โ†’
SingaporeCountry
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Control countrySingapore
Parent entityReactivate Brands International Pte. Ltd.
Economic flowMixed flow
CategoryFood & Beverages
SegmentSpices & Seasonings
Products1
Indian alternatives4
Comparisons0

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • Lower Indian equity ownership keeps the overall score down.
  • Control and brand/IP signals are less India-linked.
  • Operational footprint in India is present but still partial.
49/100

Ownership score breakdown

Ultimate ownership0/25

Indian equity ownership is limited, lowering this component.

Country of control7.5/15

Strategic control is shared or mixed.

Profit retention7.5/15

Some value is retained in India, but not at a high share.

Manufacturing presence10/10

Significant manufacturing operations are confirmed in India.

Brand/IP ownership4/10

Brand/IP ownership is controlled outside India.

Leadership control5/10

Leadership control is mixed.

Supply chain localization15/15

Supply chain localization is high in India.

Company details

Headquarters

Chennai

Parent country

Singapore

Founded

1996

Ownership type

Singapore holding group with Indian-born founders

Official website

Procurement intelligence

Economic value retained in India

When you buy a Captain Cookproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Limited value in IndiaEstimated โ€” EVC data pending
31/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India8/35

Profit destination is not confirmed โ€” estimated from ownership signals.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India0/15

R&D and brand IP are primarily outside India.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain7/15

Local sourcing percentage not confirmed.

This brandโ€™s economic value data hasnโ€™t been independently verified yet. The score above is estimated from its ownership structure.
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Score checked

Captain Cook scores 49/100

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Products

Products under Captain Cook

C
Captain Cook Salt
Spices & Seasonings
Mixed

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Evidence and references

Captain Cook is a foreign-controlled brand under Reactivate Brands International Pte. Ltd.. It is most closely associated with Spices & Seasonings.

For journalists & researchers

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Plain text
Captain Cook โ€” Mixed ownership. Parent: Reactivate Brands International Pte. Ltd.. Country of control: Singapore. Ownership score: 49/100. Source: Switch To India (https://www.switchtoindia.in/brand/captain-cook).
APA
Switch To India. (2026). Captain Cook: Brand ownership profile. Retrieved 29 September 2026, from https://www.switchtoindia.in/brand/captain-cook
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