Kamasutra is the more Indian-owned choice
Kamasutra scores 83/100 vs Axe at 44/100 on ownership — and it's Indian-owned.
83
Kamasutra
44
Axe
Brand Comparison
Kamasutra vs Axe
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Kamasutra
India ownership score: 83/100
Foreign-owned profile
Axe
India ownership score: 44/100
Comparison Fit
These brands map as direct alternatives within Fragrances.
Profile match: segment:fragrances
Ownership Insight
Kamasutra is Indian-owned. Axe is owned by Hindustan Unilever, headquartered in United Kingdom.
Score Breakdown
Equity ownership
Kamasutra: 63.3%
Axe: 38.1%
Manufacturing presence
Kamasutra: 90%
Axe: 90%
Revenue retention
Kamasutra: 0%
Axe: 88%
Strategic control
Kamasutra: 100%
Axe: 0%
Side-by-side Details
| Feature | Kamasutra | Axe |
|---|---|---|
| Country of origin | India | India |
| Headquarters | Kolkata, West Bengal | Mumbai, India |
| Founded | 1991 | 1983 |
| Parent company | Godrej Group | Hindustan Unilever |
| Parent company country | India | United Kingdom |
| Manufacturing in India | 90% | 90% |
| Revenue retained in India | 0% | 88% |
| Ownership type | Indian Public Company | Indian listed company with foreign promoter control |
| Strategic control | India | United Kingdom |
More comparisons in Fragrances
Indian Competitors
Foreign Competitors
Frequently Asked Questions
Which is more Indian — Axe or Kamasutra?
Kamasutra is more Indian with a score of 83/100 vs Axe's 44/100.
Is Axe Indian-owned?
Axe is foreign-controlled with an Indian ownership score of 44/100, owned by Unilever PLC (United Kingdom).
Is Kamasutra Indian-owned?
Kamasutra is Indian-owned with an Indian ownership score of 83/100.
Who owns Axe?
Axe is owned by Unilever PLC (United Kingdom).
Who owns Kamasutra?
Kamasutra is owned by Godrej Group (India).