Yamaha
๐ŸŒ Majority foreign-owned

Yamaha

18/100

Ownership score

Foreign-owned brand under Yamaha India, operating in Two Wheelers.

YamahaBrand
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JapanCountry
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Control countryJapan
Parent entityYamaha India
Economic flowOutside India
CategoryAutomobiles
SegmentTwo Wheelers
Products10
Alternatives8
Comparisons0

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • Lower Indian equity ownership keeps the overall score down.
  • Control and brand/IP signals are less India-linked.
  • Operational footprint in India is present but still partial.
18/100

Ownership score breakdown

Ultimate ownership0/25

Indian equity ownership is limited, lowering this component.

Country of control0/15

Strategic control appears concentrated outside India.

Profit retention0/15

Limited revenue retention in India is evident.

Manufacturing presence10/10

Significant manufacturing operations are confirmed in India.

Brand/IP ownership0/10

Brand/IP ownership is controlled outside India.

Leadership control0/10

Leadership control appears foreign-led.

Supply chain localization7.5/15

Supply chain localization is partial.

Company details

Headquarters

Iwata

Parent country

Japan

Founded

1955

Price segment

Mid

Ownership type

Foreign Company

Official website

Procurement intelligence

Economic value retained in India

When you buy a Yamahaproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Limited value in Indiamedium confidence
33/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India5/35

Profits primarily flow outside India.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India0/15

R&D and brand IP are primarily outside India.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain12/15

70% of inputs sourced locally within India.

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Yamaha scores 18/100

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Products

Products under Yamaha

Y
Yamaha FZS-FI V4
Two Wheelers
Y
Yamaha R15 V4
Two Wheelers
Y
Yamaha MT-15 V2
Two Wheelers
Y
Yamaha Fascino 125 Hybrid
Two Wheelers
Y
Yamaha Ray-ZR 125 Street Rally
Two Wheelers
Y
Yamaha FZ-FI V4
Two Wheelers

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Evidence and references

Yamaha is a foreign-controlled brand under Yamaha India. It is most closely associated with Two Wheelers.

For journalists & researchers

Cite this profile

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Plain text
Yamaha โ€” Majority foreign-owned. Parent: Yamaha India. Country of control: Japan. Ownership score: 18/100. Source: Switch To India (https://www.switchtoindia.in/brand/yamaha).
APA
Switch To India. (2026). Yamaha: Brand ownership profile. Retrieved 18 September 2026, from https://www.switchtoindia.in/brand/yamaha
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