Suzuki
๐ŸŒ Majority foreign-owned

Suzuki

23/100

Ownership score

Foreign-owned brand under Suzuki India, operating in Two Wheelers.

SuzukiBrand
โ†’
โ†’
JapanCountry
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Control countryJapan
Parent entitySuzuki India
Economic flowOutside India
CategoryAutomobiles
SegmentTwo Wheelers
Products15
Indian alternatives8
Comparisons0

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • Lower Indian equity ownership keeps the overall score down.
  • Control and brand/IP signals are less India-linked.
  • Operational footprint in India is present but still partial.
23/100

Ownership score breakdown

Ultimate ownership0/25

Indian equity ownership is limited, lowering this component.

Country of control0/15

Strategic control appears concentrated outside India.

Profit retention0/15

Limited revenue retention in India is evident.

Manufacturing presence10/10

Significant manufacturing operations are confirmed in India.

Brand/IP ownership0/10

Brand/IP ownership is controlled outside India.

Leadership control5/10

Leadership control is mixed.

Supply chain localization7.5/15

Supply chain localization is partial.

Company details

Headquarters

Hamamatsu

Parent country

Japan

Founded

1909

Price segment

Mid

Ownership type

foreign_mnc

Official website

Procurement intelligence

Economic value retained in India

When you buy a Suzukiproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Limited value in Indiamedium confidence
36/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India5/35

Profits primarily flow outside India.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India0/15

R&D and brand IP are primarily outside India.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain15/15

90% of inputs sourced locally within India.

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Suzuki scores 23/100

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Also in market ยท 8 foreign brands

Products

Products under Suzuki

Cars5 products
M
Maruti Suzuki Swift
Cars
M
Maruti Suzuki Baleno
Cars
M
Maruti Suzuki Brezza
Cars
M
Maruti Suzuki WagonR
Cars
M
Maruti Suzuki Jimny
Cars
Two Wheelers10 products
S
Suzuki Gixxer 155
Two Wheelers
S
Suzuki Gixxer SF 155
Two Wheelers
S
Suzuki Gixxer 250
Two Wheelers
S
Suzuki Gixxer SF 250
Two Wheelers
S
Suzuki Access 125
Two Wheelers
S
Suzuki Burgman Street 125
Two Wheelers

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Evidence and references

Suzuki is a foreign-controlled brand under Suzuki India. It is most closely associated with Two Wheelers.

Ownership history

Recent changes for Suzuki

See all changes โ†’
  1. Ownership score updated

    Was: {"ownership_score":52,"indian_equity_percentage":56} โ†’ Now: {"is_indian":false,"ownership_score":23,"indian_equity_percentage":0,"strategic_control_country":"Japan"}

    Global Suzuki โ€” Suzuki Motorcycle India is 100%-owned by Suzuki Motor Corporation (23 Apr 2026)

From the Journal

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For journalists & researchers

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Plain text
Suzuki โ€” Majority foreign-owned. Parent: Suzuki India. Country of control: Japan. Ownership score: 23/100. Source: Switch To India (https://www.switchtoindia.in/brand/suzuki).
APA
Switch To India. (2026). Suzuki: Brand ownership profile. Retrieved 30 September 2026, from https://www.switchtoindia.in/brand/suzuki
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