Vicks
Brand profile

Vicks

Foreign-controlled

Foreign-owned brand under Procter & Gamble India, operating in Personal Health Care.

Ownership chain

Vicks

Brand

United States

Country

Control and economic value primarily flow outside India.

Control country
United States
Economic flow
Outside India
Primary category
Personal Care
Primary segment
Personal Health Care
Mapped products
0
Alternative profiles
0
Peer comparisons
0
Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

0/100

Ownership breakdown

Operating entity

Vicks

Parent country

United States

Ownership %

0%

Structure type

Foreign Subsidiary

Why this score

  • Lower Indian equity ownership keeps the overall score down.
  • Parent-country and strategic-control signals are less India-linked.
  • Limited manufacturing and retained economic value in India reduce this score.
Context

This brand operates under Procter & Gamble India. Strategic control is concentrated at the parent level.

Ownership score breakdown
Equity ownership0/40

Indian equity ownership is limited, lowering this component.

Parent company country0/15

Parent company location is outside India, reducing domestic control points.

Headquarters proxy0/10

Headquarters signals do not strongly support India linkage.

Legal structure0/10

Legal structure indicates limited Indian ownership orientation.

Manufacturing in India0/10

Manufacturing presence in India appears limited.

Revenue retained in India0/10

Limited revenue retention in India is evident.

Strategic control0/5

Strategic control appears concentrated outside India.

Company details
Headquarters
Mumbai, Maharashtra
Parent company country
United States
Founded
Price segment
Mid-Range
Ownership type
Foreign Subsidiary
Official website

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Evidence and references

Vicks is a foreign-controlled brand under Procter & Gamble India. It is most closely associated with Personal Health Care.