M
๐ŸŒ Foreign-controlled

Myntra

10/100

Ownership score

Foreign-owned brand under Myntra Designs Pvt. Ltd. (Flipkart/Walmart), operating in its mapped segment.

MyntraBrand
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Myntra Designs Pvt. Ltd. (Flipkart/Walmart)Parent
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United StatesCountry
Last verified recently
Control countryUnited States
Parent entityMyntra Designs Pvt. Ltd. (Flipkart/Walmart)
Economic flowOutside India
CategoryNot mapped
SegmentNot mapped
Products0
Alternatives0
Comparisons0

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • Lower Indian equity ownership keeps the overall score down.
  • Control and brand/IP signals are less India-linked.
  • Limited manufacturing and retained economic value in India reduce this score.
10/100

Ownership score breakdown

Ultimate ownership0/25

Indian equity ownership is limited, lowering this component.

Country of control0/15

Strategic control appears concentrated outside India.

Profit retention0/15

Limited revenue retention in India is evident.

Manufacturing presence0/10

Manufacturing presence in India appears limited.

Brand/IP ownership10/10

Brand and IP ownership is India-linked.

Leadership control0/10

Leadership control appears foreign-led.

Supply chain localization0/15

Supply chain localization appears limited.

Company details

Headquarters

Bengaluru

Parent country

United States

Founded

2007

Price segment

Mid

Ownership type

Subsidiary of Foreign Company

Official website

Procurement intelligence

Economic value retained in India

When you buy a Myntraproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Limited value in Indialow confidence
36/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India8/35

Profit destination is not confirmed โ€” estimated from ownership signals.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India10/15

IP is registered in India, but R&D may be external.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain2/15

0% of inputs sourced locally within India.

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Myntra scores 10/100

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Evidence and references

Myntra is a foreign-controlled brand under Myntra Designs Pvt. Ltd. (Flipkart/Walmart).

From the Journal

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Plain text
Myntra โ€” Foreign-controlled. Parent: Myntra Designs Pvt. Ltd. (Flipkart/Walmart). Country of control: United States. Ownership score: 10/100. Source: Switch To India (https://www.switchtoindia.in/brand/myntra).
APA
Switch To India. (2026). Myntra: Brand ownership profile. Retrieved 20 August 2026, from https://www.switchtoindia.in/brand/myntra
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