Instamojo
๐Ÿ‡ฎ๐Ÿ‡ณ Majority Indian-owned

Instamojo

65/100

Ownership score

Indian-owned brand under Instamojo, operating in Digital Payments.

InstamojoBrand
โ†’
InstamojoParent
โ†’
IndiaCountry
Last verified recently
Control countryIndia
Parent entityInstamojo
Economic flowWithin India
CategoryFintech
SegmentDigital Payments
Products2
Alternatives15
Comparisons0

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • Indian equity ownership is meaningful, but not dominant.
  • Parent-country and control signals remain India-linked via Instamojo.
  • Operational footprint in India is present but still partial.
65/100
๐Ÿ‡ฎ๐Ÿ‡ณ Indian brand

Help others discover Instamojo

Every purchase keeps money in India. Add it to your shopping list and help spread the word.

Ownership score breakdown

Ultimate ownership15/25

Equity ownership is mixed, adding partial India-linked strength.

Country of control15/15

Strategic control is anchored in India.

Profit retention15/15

A substantial share of economic value is retained in India.

Manufacturing presence0/10

Manufacturing presence in India appears limited.

Brand/IP ownership10/10

Brand and IP ownership is India-linked.

Leadership control10/10

Leadership control is India-linked.

Supply chain localization0/15

Supply chain localization appears limited.

Company details

Headquarters

Bangalore

Parent country

India

Founded

2012

Price segment

Mid

Ownership type

Indian Private Company

Official website

Procurement intelligence

Economic value retained in India

When you buy a Instamojoproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Mixed value retentionlow confidence
53/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India25/35

Profit destination is not confirmed โ€” estimated from ownership signals.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India10/15

IP is registered in India, but R&D may be external.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain2/15

0% of inputs sourced locally within India.

Related brands

Related brands in the same segments

Also in market ยท 7 foreign brands

Products

Products under Instamojo

Digital Payments1 products
I
Instamojo Online Payment Gateway
Digital Payments
Online Marketplaces1 products
I
Instamojo Online Store Builder
Online Marketplaces

Compare

Want a custom side-by-side ownership table? Use the comparison builder to compare any two brands in the same segment.

Open comparison builder โ†’

Evidence and references

Instamojo is an Indian-owned brand under Instamojo. It is most closely associated with Digital Payments.

For journalists & researchers

Cite this profile

Drop a citation in your article, paper, or report. Or embed the live ownership card directly on your site โ€” the data updates automatically.

Plain text
Instamojo โ€” Majority Indian-owned. Parent: Instamojo. Country of control: India. Ownership score: 65/100. Source: Switch To India (https://www.switchtoindia.in/brand/instamojo).
APA
Switch To India. (2026). Instamojo: Brand ownership profile. Retrieved 18 September 2026, from https://www.switchtoindia.in/brand/instamojo
Embed iframe
<iframe src="https://www.switchtoindia.in/brand/instamojo?embed=1" width="100%" height="380" frameborder="0" loading="lazy" title="Instamojo โ€” ownership chain"></iframe>

Free for editorial and academic use. For commercial embedding (white-label, paywalled publications, or API-style access), see Ownership API.

Common questions

People ask about Instamojo

๐Ÿ‡ฎ๐Ÿ‡ณ Support Indian brands

Share Instamojo's Indian ownership

Help others discover Indian brands. Every share helps build awareness.