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Mobikwik
๐Ÿ‡ฎ๐Ÿ‡ณ Mixed ownership

Mobikwik

53/100

Ownership score

Indian-owned brand under Mobikwik, operating in Digital Payments.

MobikwikBrand
โ†’
MobikwikParent
โ†’
IndiaCountry
Control countryIndia
Parent entityMobikwik
Economic flowWithin India
CategoryFintech
SegmentDigital Payments
Products2
Indian alternatives8
Comparisons0

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • Lower Indian equity ownership keeps the overall score down.
  • Parent-country and control signals remain India-linked via Mobikwik.
  • Limited manufacturing and retained economic value in India reduce this score.
53/100
๐Ÿ‡ฎ๐Ÿ‡ณ Indian brand

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Ownership score breakdown

Ultimate ownership10/25

Indian equity ownership is limited, lowering this component.

Country of control15/15

Strategic control is anchored in India.

Profit retention7.5/15

Some value is retained in India, but not at a high share.

Manufacturing presence0/10

Manufacturing presence in India appears limited.

Brand/IP ownership10/10

Brand and IP ownership is India-linked.

Leadership control10/10

Leadership control is India-linked.

Supply chain localization0/15

Supply chain localization appears limited.

Company details

Headquarters

Gurugram, Haryana

Parent country

India

Founded

2009

Price segment

Mid-Range

Ownership type

Indian Private Company

Official website

Procurement intelligence

Economic value retained in India

When you buy a Mobikwikproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Mixed value retentionlow confidence
53/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India25/35

Profit destination is not confirmed โ€” estimated from ownership signals.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India10/15

IP is registered in India, but R&D may be external.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain2/15

0% of inputs sourced locally within India.

Related brands

Related brands in the same segments

Also in market ยท 3 foreign brands

Products

Products under Mobikwik

Digital Payments1 products
M
MobiKwik Wallet & UPI Payments App
Digital Payments
Mixed
Lending Platforms1 products
M
MobiKwik Zip Buy Now Pay Later
Lending Platforms
Mixed

Compare

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Evidence and references

Mobikwik is an Indian-owned brand under Mobikwik. It is most closely associated with Digital Payments.

For journalists & researchers

Cite this profile

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Plain text
Mobikwik โ€” Mixed ownership. Parent: Mobikwik. Country of control: India. Ownership score: 53/100. Source: Switch To India (https://www.switchtoindia.in/brand/mobikwik).
APA
Switch To India. (2026). Mobikwik: Brand ownership profile. Retrieved 14 October 2026, from https://www.switchtoindia.in/brand/mobikwik
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Common questions

People ask about Mobikwik

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