Mobikwik
๐Ÿ‡ฎ๐Ÿ‡ณ Mixed ownership

Mobikwik

53/100

Ownership score

Indian-owned brand under Mobikwik, operating in Digital Payments.

MobikwikBrand
โ†’
MobikwikParent
โ†’
IndiaCountry
Last verified recently
Control countryIndia
Parent entityMobikwik
Economic flowWithin India
CategoryFintech
SegmentDigital Payments
Products2
Alternatives10
Comparisons0

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • Lower Indian equity ownership keeps the overall score down.
  • Parent-country and control signals remain India-linked via Mobikwik.
  • Limited manufacturing and retained economic value in India reduce this score.
53/100
๐Ÿ‡ฎ๐Ÿ‡ณ Indian brand

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Ownership score breakdown

Ultimate ownership10/25

Indian equity ownership is limited, lowering this component.

Country of control15/15

Strategic control is anchored in India.

Profit retention7.5/15

Some value is retained in India, but not at a high share.

Manufacturing presence0/10

Manufacturing presence in India appears limited.

Brand/IP ownership10/10

Brand and IP ownership is India-linked.

Leadership control10/10

Leadership control is India-linked.

Supply chain localization0/15

Supply chain localization appears limited.

Company details

Headquarters

Gurugram, Haryana

Parent country

India

Founded

2009

Price segment

Mid-Range

Ownership type

Indian Private Company

Official website

Procurement intelligence

Economic value retained in India

When you buy a Mobikwikproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Mixed value retentionlow confidence
53/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India25/35

Profit destination is not confirmed โ€” estimated from ownership signals.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India10/15

IP is registered in India, but R&D may be external.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain2/15

0% of inputs sourced locally within India.

Related brands

Related brands in the same segments

Also in market ยท 2 foreign brands

Products

Products under Mobikwik

Digital Payments1 products
M
MobiKwik Wallet & UPI Payments App
Digital Payments
Mixed
Lending Platforms1 products
M
MobiKwik Zip Buy Now Pay Later
Lending Platforms
Mixed

Compare

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Evidence and references

Mobikwik is an Indian-owned brand under Mobikwik. It is most closely associated with Digital Payments.

For journalists & researchers

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Plain text
Mobikwik โ€” Mixed ownership. Parent: Mobikwik. Country of control: India. Ownership score: 53/100. Source: Switch To India (https://www.switchtoindia.in/brand/mobikwik).
APA
Switch To India. (2026). Mobikwik: Brand ownership profile. Retrieved 31 August 2026, from https://www.switchtoindia.in/brand/mobikwik
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Common questions

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