Mountain Dew
๐ŸŒ Majority foreign-owned

Mountain Dew

18/100

Ownership score

Foreign-owned brand under PepsiCo India, operating in Soft Drinks.

Mountain DewBrand
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United StatesCountry
Last verified recently
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Control countryUnited States
Parent entityPepsiCo India
Economic flowOutside India
CategoryFood & Beverages
SegmentSoft Drinks
Products4
Alternatives8
Comparisons6

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • Lower Indian equity ownership keeps the overall score down.
  • Control and brand/IP signals are less India-linked.
  • Limited manufacturing and retained economic value in India reduce this score.
18/100

Ownership score breakdown

Ultimate ownership0/25

Indian equity ownership is limited, lowering this component.

Country of control0/15

Strategic control appears concentrated outside India.

Profit retention0/15

Limited revenue retention in India is evident.

Manufacturing presence5/10

Manufacturing in India is meaningful, but not dominant.

Brand/IP ownership0/10

Brand/IP ownership is controlled outside India.

Leadership control5/10

Leadership control is mixed.

Supply chain localization7.5/15

Supply chain localization is partial.

Company details

Headquarters

New York

Parent country

United States

Founded

1940

Price segment

Mid

Ownership type

Foreign Brand

Official website

Procurement intelligence

Economic value retained in India

When you buy a Mountain Dewproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Limited value in Indiamedium confidence
33/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India5/35

Profits primarily flow outside India.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India0/15

R&D and brand IP are primarily outside India.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain12/15

60% of inputs sourced locally within India.

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Mountain Dew scores 18/100

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Products

Products under Mountain Dew

M
Mountain Dew 500ml
Soft Drinks
M
Mountain Dew 250ml
Soft Drinks
M
Mountain Dew Original Citrus Drink 250ml
Soft Drinks
M
Mountain Dew 600ml PET Bottle
Soft Drinks

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Comparisons

Head-to-head ownership comparisons

Evidence and references

Mountain Dew is a foreign-controlled brand under PepsiCo India. It is most closely associated with Soft Drinks.

Same parent

Other brands owned by PepsiCo India

When you buy any of these, the same parent benefits. Spotting portfolio overlap is one of the biggest reasons people switch.

For journalists & researchers

Cite this profile

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Plain text
Mountain Dew โ€” Majority foreign-owned. Parent: PepsiCo India. Country of control: United States. Ownership score: 18/100. Source: Switch To India (https://www.switchtoindia.in/brand/mountain-dew).
APA
Switch To India. (2026). Mountain Dew: Brand ownership profile. Retrieved 18 September 2026, from https://www.switchtoindia.in/brand/mountain-dew
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