Segment
Brand profile
Mirinda
Foreign-controlled
Data: Mirinda is classified as foreign-owned. Parent entity: PepsiCo India. Country of origin: United States.
Brand entity: Mirinda. Ultimate parent: PepsiCo India.
Control and economic value primarily flow outside India.
Control country
United States
Economic flow
Outside India
Primary segment
Soft Drinks
Derived from documented corporate disclosures.
Ownership score
13/100
Control country
United States
Parent entity
Mapped products
1
Primary category
Food & Beverages
Primary segment
Soft Drinks
Alternative profiles
8
Peer comparisons
6
Ownership breakdown
Operating entity
Mirinda
Parent entity
Parent country
United States
Ownership %
0%
Structure type
Foreign Brand
Ownership score explanation
This score estimates how much ownership, control, and economic value is linked to India, based on equity, parent control, headquarters, and operational presence.
Context
This brand operates under PepsiCo India. Strategic control is concentrated at the parent level.
Ownership score breakdown
Equity ownership0/40
Parent company country0/15
Headquarters proxy0/10
Legal structure0/10
Manufacturing in India7/10
Revenue retained in India6/10
Strategic control0/5
Company details
Headquarters
New York
Parent company country
United States
Founded
1959
Price segment
mid
Ownership type
Foreign Brand
Official website
Products
Product footprint
Soft Drinks
Mirinda Orange 250ml
Alternatives
Alternatives and related brands around Mirinda
Alternatives are grouped by product segment to keep comparison context explicit.
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Compare ownership against peer brands
Evidence and references
Mirinda is a foreign-controlled brand under PepsiCo India. It is most closely associated with Soft Drinks.
Source: Classification methodology
Source: Official website