Mirinda
๐ŸŒ Majority foreign-owned

Mirinda

18/100

Ownership score

Foreign-owned brand under PepsiCo India, operating in Soft Drinks.

MirindaBrand
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United StatesCountry
Last verified recently
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Control countryUnited States
Parent entityPepsiCo India
Economic flowOutside India
CategoryFood & Beverages
SegmentSoft Drinks
Products3
Alternatives8
Comparisons6

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • Lower Indian equity ownership keeps the overall score down.
  • Control and brand/IP signals are less India-linked.
  • Limited manufacturing and retained economic value in India reduce this score.
18/100

Ownership score breakdown

Ultimate ownership0/25

Indian equity ownership is limited, lowering this component.

Country of control0/15

Strategic control appears concentrated outside India.

Profit retention0/15

Limited revenue retention in India is evident.

Manufacturing presence5/10

Manufacturing in India is meaningful, but not dominant.

Brand/IP ownership0/10

Brand/IP ownership is controlled outside India.

Leadership control5/10

Leadership control is mixed.

Supply chain localization7.5/15

Supply chain localization is partial.

Company details

Headquarters

New York

Parent country

United States

Founded

1959

Price segment

Mid

Ownership type

Foreign Brand

Official website

Procurement intelligence

Economic value retained in India

When you buy a Mirindaproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Limited value in Indiamedium confidence
33/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India5/35

Profits primarily flow outside India.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India0/15

R&D and brand IP are primarily outside India.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain12/15

60% of inputs sourced locally within India.

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Score checked

Mirinda scores 18/100

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Products

Products under Mirinda

M
Mirinda Orange 250ml
Soft Drinks
M
Mirinda Orange Soft Drink 250ml
Soft Drinks
M
Mirinda Lemon Soft Drink 250ml
Soft Drinks

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Comparisons

Head-to-head ownership comparisons

Evidence and references

Mirinda is a foreign-controlled brand under PepsiCo India. It is most closely associated with Soft Drinks.

Same parent

Other brands owned by PepsiCo India

When you buy any of these, the same parent benefits. Spotting portfolio overlap is one of the biggest reasons people switch.

For journalists & researchers

Cite this profile

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Plain text
Mirinda โ€” Majority foreign-owned. Parent: PepsiCo India. Country of control: United States. Ownership score: 18/100. Source: Switch To India (https://www.switchtoindia.in/brand/mirinda).
APA
Switch To India. (2026). Mirinda: Brand ownership profile. Retrieved 1 September 2026, from https://www.switchtoindia.in/brand/mirinda
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