Segment
Agarbatti & Dhoop
Indian alternatives
Other foreign brands
Brand profile
Mangaldeep
Indian-controlled
Indian-owned brand under ITC Ltd, operating in Agarbatti & Dhoop.
Ownership chain
Control and economic value primarily remain within India.
Economic flow
Within India
Control country
India
Parent entity
Mapped products
1
Primary category
Home Care
Primary segment
Agarbatti & Dhoop
Alternative profiles
8
Peer comparisons
5
Ownership score
At-a-glance ownership confidence
Score combines equity, parent control, legal structure, and operating footprint signals.
98/100
Ownership breakdown
Operating entity
Mangaldeep
Parent entity
Parent country
India
Ownership %
100%
Structure type
Indian Public Company
Why this score
- High Indian equity participation contributes strongly to this score.
- Parent-country and control signals remain India-linked via ITC Ltd.
- Manufacturing and value retention in India are both materially present.
Context
This brand operates under ITC Ltd. Strategic control is concentrated at the parent level.
Ownership score breakdown
Equity ownership40/40
Indian equity ownership is strong and directly supports the score.
Parent company country15/15
Parent company is India-based, which keeps control anchored locally.
Headquarters proxy10/10
Headquarters signals are aligned with India.
Legal structure10/10
Legal structure is aligned with Indian ownership orientation.
Manufacturing in India9/10
Significant manufacturing operations are confirmed in India.
Revenue retained in India9/10
A substantial share of value appears retained in India.
Strategic control5/5
Strategic control signals point clearly to India.
Company details
Headquarters
Kolkata, West Bengal
Parent company country
India
Founded
—
Price segment
Mid-Range
Ownership type
Indian Public Company
Official website
Products
Products under this brand.
Agarbatti & Dhoop
Mangaldeep Rose Agarbatti 120g
Alternatives
Alternatives and related brands around Mangaldeep
Alternatives are grouped by product segment to keep comparison context explicit.
Segment
Home Decor
Indian alternatives
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Open comparison builderComparisons
Compare ownership against peer brands
Evidence and references
Mangaldeep is an Indian-owned brand under ITC Ltd. It is most closely associated with Agarbatti & Dhoop.
Sources for this profile: methodology, official website.