Maaza
๐ŸŒ Majority foreign-owned

Maaza

23/100

Ownership score

Foreign-owned brand under Coca-Cola India, operating in Packaged Juices.

MaazaBrand
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United StatesCountry
Last verified recently
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Control countryUnited States
Parent entityCoca-Cola India
Economic flowOutside India
CategoryFood & Beverages
SegmentPackaged Juices
Products3
Alternatives16
Comparisons0

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • Lower Indian equity ownership keeps the overall score down.
  • Control and brand/IP signals are less India-linked.
  • Operational footprint in India is present but still partial.
23/100

Ownership score breakdown

Ultimate ownership0/25

Indian equity ownership is limited, lowering this component.

Country of control0/15

Strategic control appears concentrated outside India.

Profit retention0/15

Limited revenue retention in India is evident.

Manufacturing presence10/10

Significant manufacturing operations are confirmed in India.

Brand/IP ownership0/10

Brand/IP ownership is controlled outside India.

Leadership control5/10

Leadership control is mixed.

Supply chain localization7.5/15

Supply chain localization is partial.

Company details

Headquarters

Atlanta, Georgia

Parent country

United States

Founded

1976

Price segment

Mid-Range

Ownership type

Foreign Subsidiary

Official website

Procurement intelligence

Economic value retained in India

When you buy a Maazaproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Limited value in Indiamedium confidence
36/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India5/35

Profits primarily flow outside India.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India0/15

R&D and brand IP are primarily outside India.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain15/15

80% of inputs sourced locally within India.

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Score checked

Maaza scores 23/100

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Also in market ยท 8 foreign brands

Products

Products under Maaza

M
Maaza Original Mango Drink 600ml
Packaged Juices
M
Maaza Mango Fruit Drink 200ml Tetrapack
Packaged Juices
M
Maaza Mango 600ml PET Bottle
Packaged Juices

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Evidence and references

Maaza is a foreign-controlled brand under Coca-Cola India. It is most closely associated with Packaged Juices.

Same parent

Other brands owned by Coca-Cola India

When you buy any of these, the same parent benefits. Spotting portfolio overlap is one of the biggest reasons people switch.

For journalists & researchers

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Plain text
Maaza โ€” Majority foreign-owned. Parent: Coca-Cola India. Country of control: United States. Ownership score: 23/100. Source: Switch To India (https://www.switchtoindia.in/brand/maaza).
APA
Switch To India. (2026). Maaza: Brand ownership profile. Retrieved 20 August 2026, from https://www.switchtoindia.in/brand/maaza
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