Maaza
Ownership score
Foreign-owned brand under Coca-Cola India, operating in Packaged Juices.
Brand profile
๐ Majority foreign-ownedMaaza
Foreign-owned brand under Coca-Cola India, operating in Packaged Juices.
Ownership chain
Control and economic value primarily flow outside India.
Maaza isn't Indian-owned โ switch to Bovonto
Choosing Bovonto over Maaza redirects value to Indian-owned businesses and local employment.
Bovonto
Indian โ ยท Top pickswitch score
Ownership score
At-a-glance ownership confidence
Score combines equity, parent control, legal structure, and operating footprint signals.
- Lower Indian equity ownership keeps the overall score down.
- Control and brand/IP signals are less India-linked.
- Operational footprint in India is present but still partial.
Ownership score breakdown
Indian equity ownership is limited, lowering this component.
Strategic control appears concentrated outside India.
Limited revenue retention in India is evident.
Significant manufacturing operations are confirmed in India.
Brand/IP ownership is controlled outside India.
Leadership control is mixed.
Supply chain localization is partial.
Company details
Headquarters
Atlanta, Georgia
Parent country
United States
Founded
1976
Price segment
Mid-Range
Ownership type
Foreign Subsidiary
Official website
Economic value retained in India
When you buy a Maazaproduct, this score estimates how much of that spend stays within India's economy โ across profits, employment, R&D, IP, and supply chain.
Value capture breakdown
Five dimensions measuring how economic value flows when you purchase this brand.
Profits primarily flow outside India.
Employee count in India not confirmed.
R&D and brand IP are primarily outside India.
Royalty/franchise fee outflows not confirmed.
80% of inputs sourced locally within India.
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Score checked
Maaza scores 23/100
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Products
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Open comparison builder โEvidence and references
Maaza is a foreign-controlled brand under Coca-Cola India. It is most closely associated with Packaged Juices.
Same parent
Other brands owned by Coca-Cola India
9 brands in the portfolio
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For journalists & researchers
Cite this profile
Drop a citation in your article, paper, or report. Or embed the live ownership card directly on your site โ the data updates automatically.
Maaza โ Majority foreign-owned. Parent: Coca-Cola India. Country of control: United States. Ownership score: 23/100. Source: Switch To India (https://www.switchtoindia.in/brand/maaza).
Switch To India. (2026). Maaza: Brand ownership profile. Retrieved 20 August 2026, from https://www.switchtoindia.in/brand/maaza
<iframe src="https://www.switchtoindia.in/brand/maaza?embed=1" width="100%" height="380" frameborder="0" loading="lazy" title="Maaza โ ownership chain"></iframe>
Free for editorial and academic use. For commercial embedding (white-label, paywalled publications, or API-style access), see Ownership API.
Common questions
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