Is Charged by Thums Up an Indian brand?

No. Charged by Thums Up is foreign-controlled with an ownership score of 23/100. The strategic control sits with Coca-Cola India based in United States, which means profits and key decisions flow outside India.

Who owns Charged by Thums Up?

Charged by Thums Up is owned by Coca-Cola India, which is headquartered in United States. We trace ownership to the ultimate parent — not just the local subsidiary — using public corporate filings and disclosures.

How is the ownership score of 23/100 calculated?

Our ownership score weighs four signals: equity ownership (40%), parent company country and strategic control (20%), manufacturing in India (10%), and revenue retained in India (10%), plus structural and HQ proxies. Full methodology is published at /methodology.

What are Indian alternatives to Charged by Thums Up?

Indian-controlled alternatives in the same category include Tzinga. Each alternative is verified against the same ownership framework — strategic control, equity, and economic value retained in India.

What category does Charged by Thums Up belong to?

Charged by Thums Up is primarily mapped to Food & Beverages. We map every brand to its primary category and segment so you can compare like-for-like alternatives instead of unrelated products.

How often is this profile updated?

We re-verify ownership data on a rolling weekly cadence. Major changes — parent company shifts, classification flips, or score moves greater than 5 points — are published in the public ownership change log within 24 hours.

🌍 Majority foreign-owned

Charged by Thums Up

23/100

Ownership score

Foreign-owned brand under Coca-Cola India, operating in Energy Drinks.

Charged by Thums UpBrand

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Coca-Cola IndiaParent

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United StatesCountry

Last verified recently

Brand profile

🌍 Majority foreign-owned

Charged by Thums Up

Foreign-owned brand under Coca-Cola India, operating in Energy Drinks.

Ownership chain

Charged by Thums UpBrand

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Coca-Cola IndiaParent

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United StatesControl country

Control and economic value primarily flow outside India.

Last verified recently

23/100Ownership score

Switch verdict

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Control countryUnited States

Parent entityCoca-Cola India

Economic flowOutside India

CategoryFood & Beverages

SegmentEnergy Drinks

Products2

Alternatives5

Comparisons0

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

Lower Indian equity ownership keeps the overall score down.
Control and brand/IP signals are less India-linked.
Operational footprint in India is present but still partial.

23/100

Ownership score breakdown

Ultimate ownership0/25

Indian equity ownership is limited, lowering this component.

Country of control0/15

Strategic control appears concentrated outside India.

Profit retention0/15

Limited revenue retention in India is evident.

Manufacturing presence10/10

Significant manufacturing operations are confirmed in India.

Brand/IP ownership0/10

Brand/IP ownership is controlled outside India.

Leadership control5/10

Leadership control is mixed.

Supply chain localization7.5/15

Supply chain localization is partial.

Company details

Headquarters

Atlanta, Georgia

Parent country

United States

Founded

2022

Price segment

Mid-Range

Ownership type

Foreign Subsidiary

Official website

Visit →

Procurement intelligence

Economic value retained in India

When you buy a Charged by Thums Upproduct, this score estimates how much of that spend stays within India's economy — across profits, employment, R&D, IP, and supply chain.

Limited value in Indiamedium confidence

36/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India5/35

Profits primarily flow outside India.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India0/15

R&D and brand IP are primarily outside India.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain15/15

80% of inputs sourced locally within India.

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Charged by Thums Up scores 23/100

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Indian · 1 brand

Tzinga

Energy Drinks

100 own.

Also in market · 4 foreign brands

Products

Products under Charged by Thums Up

Charged by Thums Up 250ml

Energy Drinks

Charged+ by Thums-Up Energy Drink 300ml

Energy Drinks

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Evidence and references

Charged by Thums Up is a foreign-controlled brand under Coca-Cola India. It is most closely associated with Energy Drinks.

Classification methodology →

Official website →

Official Coca-Cola India brand page for Charged by Thums Up →95% confidence

Same parent

Other brands owned by Coca-Cola India

9 brands in the portfolio

When you buy any of these, the same parent benefits. Spotting portfolio overlap is one of the biggest reasons people switch.

Coca-Cola

Foreign-controlled · score 23

Costa Coffee

Foreign-controlled · score 23

Fanta

Foreign-controlled · score 23

Honest Tea

Foreign-controlled · score 23

Kinley

Foreign-controlled · score 23

Limca

Foreign-controlled · score 23

Maaza

Foreign-controlled · score 23

Minute Maid

Foreign-controlled · score 23

RimZim

Foreign-controlled · score 23

For journalists & researchers

Cite this profile

Drop a citation in your article, paper, or report. Or embed the live ownership card directly on your site — the data updates automatically.

Plain text

Charged by Thums Up — Majority foreign-owned. Parent: Coca-Cola India. Country of control: United States. Ownership score: 23/100. Source: Switch To India (https://www.switchtoindia.in/brand/charged-by-thums-up).

APA

Switch To India. (2026). Charged by Thums Up: Brand ownership profile. Retrieved 4 September 2026, from https://www.switchtoindia.in/brand/charged-by-thums-up

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