Verdict

Thums Up scores higher โ€” but neither is Indian-owned

Thums Up scores 23/100 vs Mountain Dew at 18/100 on ownership.

23

Thums Up

vs

18

Mountain Dew

Brand Comparison

Thums Up vs Mountain Dew

Quantify ownership structure, origin, and control signals in one view.

Derived from documented disclosures and scored consistently.

Foreign-owned profile

Thums Up

India ownership score: 23/100

Foreign-owned profile

Mountain Dew

India ownership score: 18/100

Comparison Fit

These brands share a broad segment and should be interpreted as a wider comparison.

Profile match: broad segment

Ownership Insight

Thums Up is owned by Coca-Cola India, headquartered in United States. Mountain Dew is owned by PepsiCo India, headquartered in United States.

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Score Breakdown

Equity ownership

Thums Up: 0%

Mountain Dew: 0%

Manufacturing presence

Thums Up: 80%

Mountain Dew: 60%

Revenue retention

Thums Up: 30%

Mountain Dew: 60%

Strategic control

Thums Up: 0%

Mountain Dew: 0%

Side-by-side Details

FeatureThums UpMountain Dew
Country of originIndiaUnited States
HeadquartersAtlanta, GeorgiaNew York
Founded19771940
Parent companyCoca-Cola IndiaPepsiCo India
Parent company countryUnited StatesUnited States
Manufacturing in India80%60%
Revenue retained in India30%60%
Ownership typeForeign SubsidiaryForeign Brand
Strategic controlUnited StatesUnited States

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Frequently Asked Questions

Which is more Indian โ€” Thums Up or Mountain Dew?

Thums Up is more Indian with a score of 23/100 vs Mountain Dew's 18/100.

Is Thums Up Indian-owned?

Thums Up is foreign-controlled with an Indian ownership score of 23/100, owned by Coca-Cola India (United States).

Is Mountain Dew Indian-owned?

Mountain Dew is foreign-controlled with an Indian ownership score of 18/100, owned by PepsiCo India (United States).

Who owns Thums Up?

Thums Up is owned by Coca-Cola India (United States).

Who owns Mountain Dew?

Mountain Dew is owned by PepsiCo India (United States).