Verdict

Mamaearth is the more Indian-owned choice

Mamaearth scores 76/100 vs Simple at 44/100 on ownership โ€” and it's Indian-owned.

76

Mamaearth

vs

44

Simple

Brand Comparison

Mamaearth vs Simple

Quantify ownership structure, origin, and control signals in one view.

Derived from documented disclosures and scored consistently.

Indian-owned profile

Mamaearth

India ownership score: 76/100

Foreign-owned profile

Simple

India ownership score: 44/100

Comparison Fit

These brands map as direct alternatives within Skin Care.

Profile match: segment:skin care

Ownership Insight

Mamaearth is Indian-owned. Simple is owned by Hindustan Unilever, headquartered in United Kingdom.

Score Breakdown

Equity ownership

Mamaearth: 55%

Simple: 38.1%

Manufacturing presence

Mamaearth: 60%

Simple: 90%

Revenue retention

Mamaearth: 0%

Simple: 88%

Strategic control

Mamaearth: 100%

Simple: 0%

Side-by-side Details

FeatureMamaearthSimple
Country of originIndiaIndia
HeadquartersGurugram, HaryanaMumbai, India
Founded20161960
Parent companyHonasa ConsumerHindustan Unilever
Parent company countryIndiaUnited Kingdom
Manufacturing in India60%90%
Revenue retained in India0%88%
Ownership typeIndian Public CompanyIndian listed company with foreign promoter control
Strategic controlIndiaUnited Kingdom

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Frequently Asked Questions

Which is more Indian โ€” Simple or Mamaearth?

Mamaearth is more Indian with a score of 76/100 vs Simple's 44/100.

Is Simple Indian-owned?

Simple is foreign-controlled with an Indian ownership score of 44/100, owned by Unilever PLC (United Kingdom).

Is Mamaearth Indian-owned?

Mamaearth is Indian-owned with an Indian ownership score of 76/100.

Who owns Simple?

Simple is owned by Unilever PLC (United Kingdom).

Who owns Mamaearth?

Mamaearth is owned by Honasa Consumer (India).