Verdict

Dot & Key is the more Indian-owned choice

Dot & Key scores 88/100 vs Simple at 44/100 on ownership โ€” and it's Indian-owned.

88

Dot & Key

vs

44

Simple

Brand Comparison

Dot & Key vs Simple

Quantify ownership structure, origin, and control signals in one view.

Derived from documented disclosures and scored consistently.

Indian-owned profile

Dot & Key

India ownership score: 88/100

Foreign-owned profile

Simple

India ownership score: 44/100

Comparison Fit

These brands map as direct alternatives within Skin Care.

Profile match: segment:skin care

Ownership Insight

Dot & Key is Indian-owned. Simple is owned by Hindustan Unilever, headquartered in United Kingdom.

Score Breakdown

Equity ownership

Dot & Key: 100%

Simple: 38.1%

Manufacturing presence

Dot & Key: 0%

Simple: 90%

Revenue retention

Dot & Key: 0%

Simple: 88%

Strategic control

Dot & Key: 100%

Simple: 0%

Side-by-side Details

FeatureDot & KeySimple
Country of originIndiaIndia
HeadquartersKolkataMumbai, India
Founded20181960
Parent companyFSN E-Commerce Ventures Ltd (Nykaa)Hindustan Unilever
Parent company countryIndiaUnited Kingdom
Manufacturing in India0%90%
Revenue retained in India0%88%
Ownership typeIndian Private CompanyIndian listed company with foreign promoter control
Strategic controlIndiaUnited Kingdom

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Frequently Asked Questions

Which is more Indian โ€” Simple or Dot & Key?

Dot & Key is more Indian with a score of 88/100 vs Simple's 44/100.

Is Simple Indian-owned?

Simple is foreign-controlled with an Indian ownership score of 44/100, owned by Unilever PLC (United Kingdom).

Is Dot & Key Indian-owned?

Dot & Key is Indian-owned with an Indian ownership score of 88/100.

Who owns Simple?

Simple is owned by Unilever PLC (United Kingdom).

Who owns Dot & Key?

Dot & Key is owned by FSN E-Commerce Ventures Ltd (Nykaa) (India).