Wild Stone is the more Indian-owned choice
Wild Stone scores 100/100 vs Rexona at 44/100 on ownership — and it's Indian-owned.
100
Wild Stone
44
Rexona
Brand Comparison
Wild Stone vs Rexona
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Wild Stone
India ownership score: 100/100
Foreign-owned profile
Rexona
India ownership score: 44/100
Comparison Fit
These brands map as direct alternatives within Deodorants.
Profile match: segment:deodorants
Ownership Insight
Wild Stone is Indian-owned. Rexona is owned by Hindustan Unilever, headquartered in United Kingdom.
Score Breakdown
Equity ownership
Wild Stone: 100%
Rexona: 38.1%
Manufacturing presence
Wild Stone: 80%
Rexona: 90%
Revenue retention
Wild Stone: 0%
Rexona: 88%
Strategic control
Wild Stone: 100%
Rexona: 0%
Side-by-side Details
| Feature | Wild Stone | Rexona |
|---|---|---|
| Country of origin | India | India |
| Headquarters | Bengaluru, Karnataka | Mumbai, India |
| Founded | 2005 | 1928 |
| Parent company | McNROE Consumer | Hindustan Unilever |
| Parent company country | India | United Kingdom |
| Manufacturing in India | 80% | 90% |
| Revenue retained in India | 0% | 88% |
| Ownership type | Indian Private Company | Indian listed company with foreign promoter control |
| Strategic control | India | United Kingdom |
Frequently Asked Questions
Which is more Indian — Rexona or Wild Stone?
Wild Stone is more Indian with a score of 100/100 vs Rexona's 44/100.
Is Rexona Indian-owned?
Rexona is foreign-controlled with an Indian ownership score of 44/100, owned by Unilever PLC (United Kingdom).
Is Wild Stone Indian-owned?
Wild Stone is Indian-owned with an Indian ownership score of 100/100.
Who owns Rexona?
Rexona is owned by Unilever PLC (United Kingdom).
Who owns Wild Stone?
Wild Stone is owned by McNROE Consumer (India).