Ustraa is the more Indian-owned choice
Ustraa scores 88/100 vs Rexona at 44/100 on ownership — and it's Indian-owned.
88
Ustraa
44
Rexona
Brand Comparison
Ustraa vs Rexona
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Ustraa
India ownership score: 88/100
Foreign-owned profile
Rexona
India ownership score: 44/100
Comparison Fit
These brands map as direct alternatives within Deodorants.
Profile match: segment:deodorants
Ownership Insight
Ustraa is Indian-owned. Rexona is owned by Hindustan Unilever, headquartered in United Kingdom.
Score Breakdown
Equity ownership
Ustraa: 100%
Rexona: 38.1%
Manufacturing presence
Ustraa: 60%
Rexona: 90%
Revenue retention
Ustraa: 0%
Rexona: 88%
Strategic control
Ustraa: 100%
Rexona: 0%
Side-by-side Details
| Feature | Ustraa | Rexona |
|---|---|---|
| Country of origin | India | India |
| Headquarters | Gurugram, Haryana | Mumbai, India |
| Founded | 2015 | 1928 |
| Parent company | Happily Unmarried | Hindustan Unilever |
| Parent company country | India | United Kingdom |
| Manufacturing in India | 60% | 90% |
| Revenue retained in India | 0% | 88% |
| Ownership type | Indian Private Company | Indian listed company with foreign promoter control |
| Strategic control | India | United Kingdom |
Indian Competitors
Frequently Asked Questions
Which is more Indian — Rexona or Ustraa?
Ustraa is more Indian with a score of 88/100 vs Rexona's 44/100.
Is Rexona Indian-owned?
Rexona is foreign-controlled with an Indian ownership score of 44/100, owned by Unilever PLC (United Kingdom).
Is Ustraa Indian-owned?
Ustraa is Indian-owned with an Indian ownership score of 88/100.
Who owns Rexona?
Rexona is owned by Unilever PLC (United Kingdom).
Who owns Ustraa?
Ustraa is owned by Happily Unmarried (India).