Fogg is the more Indian-owned choice
Fogg scores 100/100 vs Rexona at 44/100 on ownership — and it's Indian-owned.
100
Fogg
44
Rexona
Brand Comparison
Fogg vs Rexona
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Fogg
India ownership score: 100/100
Foreign-owned profile
Rexona
India ownership score: 44/100
Comparison Fit
These brands map as direct alternatives within Deodorants.
Profile match: segment:deodorants
Ownership Insight
Fogg is Indian-owned. Rexona is owned by Hindustan Unilever, headquartered in United Kingdom.
Score Breakdown
Equity ownership
Fogg: 100%
Rexona: 38.1%
Manufacturing presence
Fogg: 80%
Rexona: 90%
Revenue retention
Fogg: 0%
Rexona: 88%
Strategic control
Fogg: 100%
Rexona: 0%
Side-by-side Details
| Feature | Fogg | Rexona |
|---|---|---|
| Country of origin | India | India |
| Headquarters | Ahmedabad | Mumbai, India |
| Founded | 2011 | 1928 |
| Parent company | Vini Cosmetics | Hindustan Unilever |
| Parent company country | India | United Kingdom |
| Manufacturing in India | 80% | 90% |
| Revenue retained in India | 0% | 88% |
| Ownership type | Indian Private Company | Indian listed company with foreign promoter control |
| Strategic control | India | United Kingdom |
Indian Competitors
Frequently Asked Questions
Which is more Indian — Rexona or Fogg?
Fogg is more Indian with a score of 100/100 vs Rexona's 44/100.
Is Rexona Indian-owned?
Rexona is foreign-controlled with an Indian ownership score of 44/100, owned by Unilever PLC (United Kingdom).
Is Fogg Indian-owned?
Fogg is Indian-owned with an Indian ownership score of 100/100.
Who owns Rexona?
Rexona is owned by Unilever PLC (United Kingdom).
Who owns Fogg?
Fogg is owned by Vini Cosmetics (India).