Ustraa is the more Indian-owned choice
Ustraa scores 88/100 vs Old Spice at 18/100 on ownership — and it's Indian-owned.
88
Ustraa
18
Old Spice
Brand Comparison
Ustraa vs Old Spice
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Ustraa
India ownership score: 88/100
Foreign-owned profile
Old Spice
India ownership score: 18/100
Comparison Fit
These brands map as direct alternatives within Deodorants.
Profile match: segment:deodorants
Ownership Insight
Ustraa is Indian-owned. Old Spice is owned by P&G India, headquartered in United States.
Score Breakdown
Equity ownership
Ustraa: 100%
Old Spice: 0%
Manufacturing presence
Ustraa: 60%
Old Spice: 70%
Revenue retention
Ustraa: 0%
Old Spice: 0%
Strategic control
Ustraa: 100%
Old Spice: 0%
Side-by-side Details
| Feature | Ustraa | Old Spice |
|---|---|---|
| Country of origin | India | United States |
| Headquarters | Gurugram, Haryana | Cincinnati, Ohio |
| Founded | 2015 | 1937 |
| Parent company | Happily Unmarried | P&G India |
| Parent company country | India | United States |
| Manufacturing in India | 60% | 70% |
| Revenue retained in India | 0% | 0% |
| Ownership type | Indian Private Company | Foreign Multinational |
| Strategic control | India | United States |
Indian Competitors
Frequently Asked Questions
Which is more Indian — Old Spice or Ustraa?
Ustraa is more Indian with a score of 88/100 vs Old Spice's 18/100.
Is Old Spice Indian-owned?
Old Spice is foreign-controlled with an Indian ownership score of 18/100, owned by P&G India (United States).
Is Ustraa Indian-owned?
Ustraa is Indian-owned with an Indian ownership score of 88/100.
Who owns Old Spice?
Old Spice is owned by P&G India (United States).
Who owns Ustraa?
Ustraa is owned by Happily Unmarried (India).