Engage is the more Indian-owned choice
Engage scores 78/100 vs Old Spice at 18/100 on ownership — and it's Indian-owned.
78
Engage
18
Old Spice
Brand Comparison
Engage vs Old Spice
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Engage
India ownership score: 78/100
Foreign-owned profile
Old Spice
India ownership score: 18/100
Comparison Fit
These brands map as direct alternatives within Deodorants.
Profile match: segment:deodorants
Ownership Insight
Engage is Indian-owned. Old Spice is owned by P&G India, headquartered in United States.
Score Breakdown
Equity ownership
Engage: 71.1%
Old Spice: 0%
Manufacturing presence
Engage: 95%
Old Spice: 70%
Revenue retention
Engage: 85%
Old Spice: 0%
Strategic control
Engage: 0%
Old Spice: 0%
Side-by-side Details
| Feature | Engage | Old Spice |
|---|---|---|
| Country of origin | India | United States |
| Headquarters | Kolkata, West Bengal | Cincinnati, Ohio |
| Founded | Unavailable | 1937 |
| Parent company | ITC Ltd | P&G India |
| Parent company country | India | United States |
| Manufacturing in India | 95% | 70% |
| Revenue retained in India | 85% | 0% |
| Ownership type | Indian Public Company | Foreign Multinational |
| Strategic control | mixed | United States |
Indian Competitors
Frequently Asked Questions
Which is more Indian — Old Spice or Engage?
Engage is more Indian with a score of 78/100 vs Old Spice's 18/100.
Is Old Spice Indian-owned?
Old Spice is foreign-controlled with an Indian ownership score of 18/100, owned by P&G India (United States).
Is Engage Indian-owned?
Engage is Indian-owned with an Indian ownership score of 78/100.
Who owns Old Spice?
Old Spice is owned by P&G India (United States).
Who owns Engage?
Engage is owned by ITC Ltd (India).