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Verdict

Hit is the more Indian-owned choice

Hit scores 83/100 vs Mortein at 18/100 on ownership โ€” and it's Indian-owned.

83

Hit

vs

18

Mortein

Brand Comparison

Hit vs Mortein

Quantify ownership structure, origin, and control signals in one view.

Derived from documented disclosures and scored consistently.

Indian-owned profile

Hit

India ownership score: 83/100

Foreign-owned profile

Mortein

India ownership score: 18/100

Comparison Fit

These brands map as direct alternatives within Mosquito Repellents.

Profile match: segment:mosquito repellents

Ownership Insight

Hit is Indian-owned. Mortein is owned by Reckitt India, headquartered in United Kingdom.

Score Breakdown

Equity ownership

Hit: 63.3%

Mortein: 0%

Manufacturing presence

Hit: 90%

Mortein: 65%

Revenue retention

Hit: 0%

Mortein: 0%

Strategic control

Hit: 100%

Mortein: 0%

Side-by-side Details

FeatureHitMortein
Country of originIndiaUnited Kingdom
HeadquartersKolkata, West BengalSlough
FoundedUnavailable1958
Parent companyGodrej GroupReckitt India
Parent company countryIndiaUnited Kingdom
Manufacturing in India90%65%
Revenue retained in India0%0%
Ownership typeIndian Public CompanyForeign Multinational
Strategic controlIndiaUnited Kingdom

More comparisons in Mosquito Repellents

Indian Competitors

Foreign Competitors

Frequently Asked Questions

Which is more Indian โ€” Mortein or Hit?

Hit is more Indian with a score of 83/100 vs Mortein's 18/100.

Is Mortein Indian-owned?

Mortein is foreign-controlled with an Indian ownership score of 18/100, owned by Reckitt India (United Kingdom).

Is Hit Indian-owned?

Hit is Indian-owned with an Indian ownership score of 83/100.

Who owns Mortein?

Mortein is owned by Reckitt India (United Kingdom).

Who owns Hit?

Hit is owned by Godrej Group (India).