Brand Comparison
Goodknight vs Mortein
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Goodknight
India ownership score: 96/100
Foreign-owned profile
Mortein
India ownership score: 13/100
Comparison Fit
These brands map as direct alternatives within Mosquito Repellents.
Profile match: segment:mosquito repellents
Ownership Insight
Goodknight is Indian-owned. Mortein is owned by Reckitt India, headquartered in United Kingdom.
Score Breakdown
Equity ownership
Goodknight: 100%
Mortein: 0%
Manufacturing presence
Goodknight: 80%
Mortein: 70%
Revenue retention
Goodknight: 80%
Mortein: 60%
Strategic control
Goodknight: 100%
Mortein: 0%
Side-by-side Details
| Feature | Goodknight | Mortein |
|---|---|---|
| Country of origin | India | United Kingdom |
| Headquarters | Mumbai, Maharashtra | Slough |
| Founded | 1988 | 1958 |
| Parent company | Godrej Consumer | Reckitt India |
| Parent company country | India | United Kingdom |
| Manufacturing in India | 80% | 70% |
| Revenue retained in India | 80% | 60% |
| Ownership type | Indian Public Company | Foreign Multinational |
| Strategic control | India | United Kingdom |
More comparisons in Mosquito Repellents
Indian Competitors
Foreign Competitors
Frequently Asked Questions
Is Mortein Indian-owned?
Mortein is foreign-controlled.
Is Goodknight Indian-owned?
Goodknight is Indian-owned.