Brand Comparison
Medimix vs Fiama
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Medimix
India ownership score: 96/100
Indian-owned profile
Fiama
India ownership score: 98/100
Comparison Fit
These brands map as direct alternatives within Bath & Body.
Profile match: segment:bath body
Ownership Insight
Both brands map to a similar ownership orientation.
Score Breakdown
Equity ownership
Medimix: 100%
Fiama: 100%
Manufacturing presence
Medimix: 80%
Fiama: 90%
Revenue retention
Medimix: 80%
Fiama: 85%
Strategic control
Medimix: 100%
Fiama: 100%
Side-by-side Details
| Feature | Medimix | Fiama |
|---|---|---|
| Country of origin | India | India |
| Headquarters | Chennai, Tamil Nadu | Kolkata, West Bengal |
| Founded | 1969 | 2007 |
| Parent company | AVA Group | ITC Ltd |
| Parent company country | India | India |
| Manufacturing in India | 80% | 90% |
| Revenue retained in India | 80% | 85% |
| Ownership type | Indian Private Company | Indian Public Company |
| Strategic control | India | India |
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Frequently Asked Questions
Is Medimix Indian-owned?
Medimix is Indian-owned.
Is Fiama Indian-owned?
Fiama is Indian-owned.