YiPPee! is the more Indian-owned choice
YiPPee! scores 78/100 vs Knorr at 44/100 on ownership — and it's Indian-owned.
78
YiPPee!
44
Knorr
Brand Comparison
YiPPee! vs Knorr
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
YiPPee!
India ownership score: 78/100
Foreign-owned profile
Knorr
India ownership score: 44/100
Comparison Fit
These brands map as direct alternatives within Instant Noodles.
Profile match: segment:instant noodles
Ownership Insight
YiPPee! is Indian-owned. Knorr is owned by Hindustan Unilever, headquartered in United Kingdom.
Score Breakdown
Equity ownership
YiPPee!: 71.1%
Knorr: 38.1%
Manufacturing presence
YiPPee!: 95%
Knorr: 90%
Revenue retention
YiPPee!: 85%
Knorr: 88%
Strategic control
YiPPee!: 0%
Knorr: 0%
Side-by-side Details
| Feature | YiPPee! | Knorr |
|---|---|---|
| Country of origin | India | India |
| Headquarters | Kolkata, West Bengal | Mumbai, India |
| Founded | 1958 | 1838 |
| Parent company | ITC Ltd | Hindustan Unilever |
| Parent company country | India | United Kingdom |
| Manufacturing in India | 95% | 90% |
| Revenue retained in India | 85% | 88% |
| Ownership type | Indian Public Company | Indian listed company with foreign promoter control |
| Strategic control | mixed | United Kingdom |
More comparisons in Instant Noodles
Indian Competitors
Frequently Asked Questions
Which is more Indian — Knorr or YiPPee!?
YiPPee! is more Indian with a score of 78/100 vs Knorr's 44/100.
Is Knorr Indian-owned?
Knorr is foreign-controlled with an Indian ownership score of 44/100, owned by Unilever PLC (United Kingdom).
Is YiPPee! Indian-owned?
YiPPee! is Indian-owned with an Indian ownership score of 78/100.
Who owns Knorr?
Knorr is owned by Unilever PLC (United Kingdom).
Who owns YiPPee!?
YiPPee! is owned by ITC Ltd (India).