Ustraa is the more Indian-owned choice
Ustraa scores 88/100 vs Herbal Essences at 18/100 on ownership — and it's Indian-owned.
88
Ustraa
18
Herbal Essences
Brand Comparison
Ustraa vs Herbal Essences
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Ustraa
India ownership score: 88/100
Foreign-owned profile
Herbal Essences
India ownership score: 18/100
Comparison Fit
These brands map as direct alternatives within Hair Care.
Profile match: segment:hair care
Ownership Insight
Ustraa is Indian-owned. Herbal Essences is owned by Procter & Gamble India, headquartered in United States.
Score Breakdown
Equity ownership
Ustraa: 100%
Herbal Essences: 0%
Manufacturing presence
Ustraa: 60%
Herbal Essences: 70%
Revenue retention
Ustraa: 0%
Herbal Essences: 0%
Strategic control
Ustraa: 100%
Herbal Essences: 0%
Side-by-side Details
| Feature | Ustraa | Herbal Essences |
|---|---|---|
| Country of origin | India | United States |
| Headquarters | Gurugram, Haryana | Mumbai, Maharashtra |
| Founded | 2015 | 1971 |
| Parent company | Happily Unmarried | Procter & Gamble India |
| Parent company country | India | United States |
| Manufacturing in India | 60% | 70% |
| Revenue retained in India | 0% | 0% |
| Ownership type | Indian Private Company | Foreign Subsidiary |
| Strategic control | India | United States |
More comparisons in Hair Care
Indian Competitors
Frequently Asked Questions
Which is more Indian — Herbal Essences or Ustraa?
Ustraa is more Indian with a score of 88/100 vs Herbal Essences's 18/100.
Is Herbal Essences Indian-owned?
Herbal Essences is foreign-controlled with an Indian ownership score of 18/100, owned by Procter & Gamble India (United States).
Is Ustraa Indian-owned?
Ustraa is Indian-owned with an Indian ownership score of 88/100.
Who owns Herbal Essences?
Herbal Essences is owned by Procter & Gamble India (United States).
Who owns Ustraa?
Ustraa is owned by Happily Unmarried (India).