Axe scores higher — but neither is Indian-owned
Axe scores 44/100 vs Gillette at 18/100 on ownership.
44
Axe
18
Gillette
Brand Comparison
Gillette vs Axe
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Foreign-owned profile
Gillette
India ownership score: 18/100
Foreign-owned profile
Axe
India ownership score: 44/100
Comparison Fit
These brands map as direct alternatives within Grooming.
Profile match: segment:grooming
Ownership Insight
Gillette is owned by Procter & Gamble India, headquartered in United States. Axe is owned by Hindustan Unilever, headquartered in United Kingdom.
Score Breakdown
Equity ownership
Gillette: 0%
Axe: 38.1%
Manufacturing presence
Gillette: 70%
Axe: 90%
Revenue retention
Gillette: 65%
Axe: 88%
Strategic control
Gillette: 0%
Axe: 0%
Side-by-side Details
| Feature | Gillette | Axe |
|---|---|---|
| Country of origin | United States | India |
| Headquarters | Mumbai, Maharashtra | Mumbai, India |
| Founded | 1901 | 1983 |
| Parent company | Procter & Gamble India | Hindustan Unilever |
| Parent company country | United States | United Kingdom |
| Manufacturing in India | 70% | 90% |
| Revenue retained in India | 65% | 88% |
| Ownership type | Foreign Subsidiary | Indian listed company with foreign promoter control |
| Strategic control | United States | United Kingdom |
More comparisons in Grooming
Indian Competitors
Foreign Competitors
Frequently Asked Questions
Which is more Indian — Gillette or Axe?
Axe is more Indian with a score of 44/100 vs Gillette's 18/100.
Is Gillette Indian-owned?
Gillette is foreign-controlled with an Indian ownership score of 18/100, owned by Procter & Gamble India (United States).
Is Axe Indian-owned?
Axe is foreign-controlled with an Indian ownership score of 44/100, owned by Hindustan Unilever (United Kingdom).
Who owns Gillette?
Gillette is owned by Procter & Gamble India (United States).
Who owns Axe?
Axe is owned by Hindustan Unilever (United Kingdom).